Marketplace Ad Pros
50 Amazon Ads Prompts
for Claude & ChatGPT
Real prompts used by agencies managing $30M+ in monthly ad spend. Copy, paste, and start getting answers from your Amazon Ads data.
Works with MAP connected
Click any prompt to copy
SP, SB, SD & DSP
How to Use This Library
- Connect your Amazon Ads accounts to Marketplace Ad Pros (free) via the Integrations page.
- Add MAP to your AI client — Claude, ChatGPT, Claude Code, n8n, or any MCP-compatible tool.
- Copy a prompt below (click the prompt text), paste it into your AI, and adjust the details for your account.
Prompts marked WRITE require write access enabled. Prompts marked ADS + SC need Seller Central connected.
Account Health Check
Start here. Get a snapshot of how your account is performing before diving into specifics.
01
Weekly snapshot
Show me total spend, sales, ACOS, ROAS, impressions, clicks, and orders for the last 7 days. Compare to the previous 7 days and flag anything that changed more than 15%.
READ Best run every Monday morning.
02
Channel breakdown
For the last 30 days, break down performance by channel: Sponsored Products, Sponsored Brands, and Sponsored Display separately. For each show total spend, sales, ACOS, ROAS, impressions, clicks, CTR, CPC, orders, and conversion rate.
READ Spot which channel is carrying the account and which is dragging.
03
Budget utilization
Which campaigns are running out of budget? Show me any campaigns that spent more than 90% of their daily budget in the last 7 days, with their spend, sales, ACOS, and daily budget.
READ Budget-capped winners are leaving money on the table.
04
Quick ACOS check
What's my overall ACOS for the last 14 days vs the last 30 days? Is it trending up or down? Which 3 campaigns are most responsible for the change?
READ
05
Optimization recommendations
Pull up all optimization recommendations for my account. What does Amazon suggest for bids, budgets, and targeting? Summarize the top opportunities by estimated impact.
READ Uses MAP's built-in recommendation engine + Amazon's suggestions.
Finding Wasted Spend
The fastest way to improve profitability. Find what's bleeding money and cut it.
06
High-spend zero-sale keywords
Last 30 days, which keywords have spent more than $50 with zero sales? Include campaign name, keyword text, match type, cost, clicks, and impressions. Sort by cost descending.
READ The 20-click rule: if a keyword hits 20+ clicks with no orders, it's likely waste.
07
Wasted search terms
Last 30 days, search terms with spend over $20 and zero orders. Include the search term, campaign it appeared in, cost, clicks, and impressions. Sort by cost descending. Top 25.
READ These are candidates for negative exact keywords.
08
Zero-sale campaigns
Which campaigns had spend but zero sales in the last 14 days? List campaign names, total spend, impressions, and clicks. Sort by spend descending.
READ Campaigns with 2+ weeks of zero sales deserve scrutiny.
09
Weekly wasted-spend sweep
Run a wasted-spend sweep for the last 7 days. Show me: (1) any search term with spend over $10 and zero orders, (2) any keyword with 20+ clicks and zero orders, (3) total wasted spend across both. Group by campaign.
READ Pro tip: Run this every Monday and negate the worst offenders.
10
Negate the waste
From the wasted search terms you just found, add the top 10 by spend as negative exact keywords in their respective campaigns.
WRITE MAP will log every negative keyword added with before/after tracking.
Keywords & Search Terms
Understand what shoppers are actually searching, what's converting, and what's missing.
11
Top converting search terms
Last 30 days, which search terms have the most orders? Show search term, campaign, orders, sales, spend, ACOS, impressions, and clicks. Top 20 by orders.
READ Your best converters should be exact match keywords with dedicated budget.
12
Top keywords by spend
Last 30 days, show my top 20 keywords by spend. Include campaign name, keyword text, match type, cost, sales, clicks, impressions, orders, and ACOS. Sort by cost descending.
READ
13
Search term overlap
Check for search term overlap in the last 7 days. Are any search terms being bid on by multiple campaigns simultaneously? Show the overlapping terms with spend from each campaign.
READ Overlap means you're bidding against yourself.
14
Keyword expansion opportunities
What keyword suggestions does Amazon have for my top-performing ad groups? Show impression share data for each suggestion. Focus on keywords where I currently have less than 1% impression share.
READ Low impression share = room to grow.
15
Negative keyword health
How many negative keywords do I have vs positive keywords across my SP campaigns? Which campaigns have the fewest negatives relative to positives? Healthy accounts have 3-5x more negatives than positives.
READ
Campaign Deep Dives
Drill into individual campaigns to understand what's working and what needs attention.
16
Full campaign ranking
Show all enabled campaigns ranked by spend for the last 30 days. Include campaign name, spend, sales, ACOS, orders, impressions, clicks, and daily budget. Sort by spend descending.
READ
17
Campaign search term drill-down
For my campaign "[CAMPAIGN NAME]", show me the top search terms by spend over the last 28 days. For each search term show impressions, clicks, spend, sales, orders, ACOS, and CPA. Also separately show any search terms with spend over $10 and zero orders.
READ Replace [CAMPAIGN NAME] with your campaign.
18
Placement performance
Break down placement performance for my SP campaigns over the last 30 days. Show Top of Search, Rest of Search, and Product Pages separately with impressions, clicks, CPC, spend, orders, sales, ACOS, and conversion rate.
READ Top of Search usually converts best. If it doesn't, your listing might need work.
19
7-day vs 30-day comparison
For all enabled campaigns, compare last 7 days vs last 30 days. Show campaign name, spend, sales, ACOS for both periods. Flag any campaign where 7-day ACOS is more than 20% worse than 30-day ACOS.
READ Catching deteriorating campaigns early.
20
SB campaign review
Show all enabled Sponsored Brands campaigns with their spend, sales, ACOS, orders, impressions, and clicks for the last 14 days. Sort by spend descending.
READ SB campaigns often get neglected. Check them.
Product Performance
Understand which products are driving returns and which are dragging you down.
21
Top products by sales
Last 30 days, top 15 ASINs sorted by ad sales descending. Include ASIN, ad sales, units sold, ad spend, and ACOS.
READ
22
Products with spend but no sales
Last 30 days, which advertised ASINs have spend but zero ad sales? Include ASIN, total spend, impressions, and clicks. Sort by spend descending.
READ Either the listing needs work or the targeting is wrong.
23
Product details lookup
Look up product details for my top 5 ASINs by ad sales. Show title, price, BSR (best sellers rank), and category for each.
READ Cross-reference ad performance with product health.
24
Category breakdown
Break down my last 30 days ad spend by product category. Group campaigns by the product type in their name and show total spend, sales, orders, and ACOS for each group.
READ Agencies managing multiple product lines love this one.
25
ASIN-level profitability
For each of my top 10 ASINs by spend, show the ASIN, product title, 30-day ad spend, 30-day ad sales, ACOS, and CPA. Flag any ASIN where ACOS is above 40%.
READ
Making Changes
Update bids, pause keywords, create campaigns, and add negatives — all through conversation. Every change is logged.
26
Pause losing keywords
Pause all keywords with more than 20 clicks and zero orders in the last 30 days.
WRITE MAP confirms each change before applying and logs everything.
27
Bid adjustments
Lower bids by 15% on all keywords with ACOS above 50% in the last 14 days. Don't touch anything with fewer than 10 clicks.
WRITE Adding a click threshold prevents cutting keywords that haven't had a fair test.
28
Add negative keywords
Add these search terms as negative exact keywords in their respective campaigns: "[term 1]", "[term 2]", "[term 3]".
WRITE
29
Create a new campaign
Create a new SP manual exact match campaign for ASIN [YOUR ASIN] called "[Brand] - [Product] - Exact Winners". Set daily budget to $25 and use dynamic bidding (up and down). Add these keywords as exact match: "[kw1]", "[kw2]", "[kw3]".
WRITE Isolating winners in their own campaign gives them dedicated budget.
30
Pause unprofitable campaigns
Pause all campaigns that have spent more than $100 in the last 30 days with zero sales. Show me the list first before pausing.
WRITE Always review the list before confirming.
31
Budget reallocation
Cut daily budgets by 50% on my 3 highest-ACOS campaigns and increase budgets by 50% on my 3 lowest-ACOS campaigns that are budget-capped.
WRITE The 80/20 budget pyramid: feed the winners, starve the losers.
32
Bid-to-value formula
For my top 10 keywords by orders, calculate bid-to-value: revenue per click times my target ACOS of 25%. Show current bid vs calculated bid and flag any that are more than 30% off.
READ Run this first, then apply the bid changes.
Diagnostics & Troubleshooting
Something changed and you don't know why. These prompts trace the cause.
33
Spend spike investigation
Why did spend spike yesterday? Show me which campaigns drove the increase compared to the previous day, and whether CPC, impressions, or clicks changed most.
READ The exact prompt from our homepage. It actually works.
34
ACOS jump analysis
ACOS jumped from 22% to 35% this week. Which campaigns and keywords drove the increase? Is it CPC going up, conversion rate going down, or both?
READ Knowing the root cause changes the fix entirely.
35
What changed recently
What changes were made to my campaigns in the last 7 days? Show bid changes, keyword additions, paused campaigns, and budget adjustments from the audit trail.
READ MAP's audit trail tracks every change made through the platform.
36
Did that change help?
Last week we lowered bids on [CAMPAIGN NAME]. Compare the 7 days before vs after that change: spend, sales, ACOS, impressions, and clicks. Did it help?
READ The audit trail plus time-series data lets you answer this.
37
Sales drop investigation
Ad sales dropped 30% this week compared to last week. Is it across all campaigns or concentrated? Check if any top keywords lost rank, if CPCs increased, or if conversion rates dropped.
READ
Ads + Seller Central
Questions that connect your ad performance to inventory, orders, and organic traffic. Only possible when both data sources are connected.
38
Ads on low-stock products
Which of my advertised products are running low on inventory? Cross-reference my top 10 ASINs by ad spend with their current inventory levels. Flag anything with less than 14 days of stock.
ADS + SC Don't spend ad dollars on products about to go out of stock.
39
Ad spend vs organic sales
For my top 5 ASINs by ad spend, compare ad-attributed sales vs total sales (including organic) over the last 30 days. What percentage of each product's sales come from ads?
ADS + SC High ad dependency might mean your organic ranking needs work.
40
Inventory before scaling
I want to increase budget on my best-performing campaigns. Before I do, check inventory levels for all ASINs in those campaigns. Do I have enough stock to support 2x the current sales rate for the next 30 days?
ADS + SC The question nobody asks before scaling. Until they run out of stock.
41
Competitor out of stock
Did any of my competitors' ASINs that I'm targeting with product ads go out of stock recently? Check the product targets in my conquest campaigns.
ADS + SC Competitor stockouts = opportunity to grab share.
42
Full business view
Give me a full business overview for the last 30 days: total ad spend, ad sales, organic sales, total revenue, ACOS, TACOS, units shipped, and average order value. How does TACOS compare to last month?
ADS + SC TACOS (total ACOS) is the metric that tells you if ads are growing the whole business.
Multi-Brand & Agency
For agencies managing multiple brands. Compare clients, switch contexts mid-conversation, and build cross-portfolio views.
43
Portfolio overview
Show me a summary of all my brands with their last 14 days total spend, sales, ACOS, and orders. Sort by spend descending. Which brands need attention?
AGENCY One prompt, all your clients.
44
Cross-brand comparison
Compare [Brand A] vs [Brand B] performance for the last 30 days. Show spend, sales, ACOS, ROAS, CPC, and conversion rate side by side.
AGENCY
45
Cross-country performance
For [Brand Name], break down performance by country/marketplace for the last 30 days. Show each profile with its spend, sales, ACOS, and currency.
AGENCY Brands selling in US, CA, UK, DE, etc. can see everything in one view.
Seasonal & Events
Prep for Prime Day, Black Friday, and seasonal events. These prompts help you plan and react.
46
Pre-event keyword prep
Identify keywords that had 2 or more orders in the last 30 days. These are my "proven converters" for the upcoming event. Show keyword, campaign, orders, sales, and current bid. I'll use this to build my bid-up list.
READ Start this 2 weeks before Prime Day or major holidays.
47
Budget rule recommendations
What upcoming events does Amazon suggest I create budget rules for? Show each event with the recommended budget increase percentage and the campaigns it would apply to.
READ Amazon surfaces Prime Day, Back to School, holidays, etc.
48
Seasonal negative audit
Do I have any negative keywords that might be blocking seasonal traffic? Check for negatives containing "mothers day", "fathers day", "christmas", "prime day", "valentine", or "gift" across all campaigns.
READ Negatives from last year can block this year's seasonal traffic.
49
Event-day triage
It's Prime Day morning. Show me: (1) which campaigns are already budget-capped, (2) my top performers from the last 3 hours, (3) any campaigns with zero impressions that should be running. Prioritize what to fix first.
READ The 30-minute morning check that saves your event.
50
Post-event analysis
Compare my performance during [EVENT DATES] vs the same number of days before the event. Show total spend, sales, ACOS, orders, CPC, and conversion rate for both periods. Which campaigns saw the biggest lift? Which ones didn't benefit at all?
READ Learn which campaigns respond to events so you can prep better next time.
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