Most Amazon sellers know their ACoS and ROAS numbers, but those metrics only tell part of the story. MAP calculates your true advertising ROI by factoring in the things that simple metrics miss: incremental sales, customer lifetime value, and hidden costs.
ROAS tells you revenue per ad dollar. ACoS tells you ad spend as a percentage of sales. Both are useful, but neither accounts for profit margins, repeat purchases, or whether those sales would have happened anyway without the ad. MAP's ROI calculations include incremental sales analysis (separating ad-driven sales from organic), customer lifetime value so you know the real long-term return, and true cost accounting that includes platform fees and management time alongside raw ad spend.
Amazon's default attribution is last-touch, which credits the last ad a customer clicked. That's fine for simple campaigns, but if you're running Sponsored Brands alongside Sponsored Products, it can be misleading. MAP supports last-touch, first-touch, multi-touch (distributes credit across the customer journey), and algorithmic attribution that figures out the right weighting from your data.
The system continuously reallocates budget toward higher-ROI campaigns and away from underperformers. It optimizes bids for profit margin rather than just conversion volume, which is an important distinction. If a campaign is generating conversions but the margin on those products is thin, that shows up in the ROI numbers even when ACoS looks fine.
You can also run scenario analysis to forecast ROI under different budget levels before committing to changes.
A live dashboard tracks ROI across all campaigns and products. You get alerts when ROI drops below your thresholds or when there's an opportunity to reallocate budget for better returns. Reports are available for stakeholder reviews.
MAP plans start at $10/week for AI Connect. Paid plans are Launch at $149/mo, Boost at $449/mo, and Dominion at $999/mo.
Q: What's the difference between ROAS and ROI? A: ROAS measures revenue per ad dollar. ROI considers all costs and measures net profit impact.
Q: How do you measure incremental sales? A: Using control groups and statistical matching to estimate which sales wouldn't have happened without advertising.
Q: Can ROI be negative? A: Yes, when ad costs exceed the profit generated. The system identifies those campaigns so you can cut or fix them.
Q: What attribution model should I use? A: Multi-touch is a good starting point for most businesses since it gives the most complete picture.
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