Maximize your advertising profitability with AI-driven ROI calculations. Track true returns, optimize spend allocation, and improve overall campaign performance.
Advanced attribution models that account for the entire customer journey, not just last-click conversions.
Calculate the true incremental sales generated by advertising, beyond what would have occurred organically.
Factor in long-term customer value, repeat purchases, and brand loyalty when calculating advertising ROI.
Include all advertising costs including platform fees, creative production, and management time.
AI continuously reallocates budget to the highest-ROI opportunities in real-time.
Optimize bids not just for conversions, but for maximum profit margin.
Automatically identify and eliminate underperforming campaigns while scaling successful ones.
Forecast future ROI under different budget and strategy scenarios.
Revenue generated per dollar spent on advertising.
Advertising spend as a percentage of attributed sales.
Customer acquisition cost considering all marketing channels.
Net profit generated per dollar of advertising spend.
Simple model attributing conversions to the last ad interaction.
Credits the first ad interaction that led to conversion.
Distributes credit across all touchpoints in the customer journey.
AI determines the optimal attribution weights based on your data.
Uncover platform fees, creative costs, and operational expenses affecting true ROI.
Identify wasted spend and reallocate to high-ROI activities.
Compare your ROI against industry benchmarks and top performers.
Adjust strategies for different seasons and market conditions.
Real-time ROI tracking across all campaigns and products.
Notifications when ROI drops below thresholds or when optimization opportunities arise.
AI automatically adjusts campaigns to maintain target ROI levels.
Clean, professional ROI reports for stakeholders and management.
"AI ROI optimization increased our overall profitability by 40% by reallocating budget from low-ROI campaigns to our top performers." - Maria Gonzalez, CFO
"The lifetime value attribution revealed that our 'brand' campaigns were actually more profitable than direct 'product' campaigns." - James Wilson, Marketing VP
Q: What's the difference between ROAS and ROI? A: ROAS measures revenue per ad dollar spent, while ROI considers all costs and measures net profit impact.
Q: How do you measure incremental sales? A: Using control groups and statistical matching to estimate sales that wouldn't have occurred without advertising.
Q: Can ROI be negative? A: Yes, if advertising costs exceed the profit generated. Our AI helps identify and eliminate such campaigns.
Q: How often should I review ROI? A: Continuously with AI monitoring, plus monthly strategic reviews to assess overall advertising effectiveness.
Q: What attribution model should I use? A: We recommend starting with multi-touch attribution for most businesses, as it provides the most accurate picture.
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