Manage your Amazon DSP programmatic display campaigns alongside Sponsored Products and Sponsored Brands. Browse, analyze, create, and optimize DSP campaigns through natural language — in the MAP chat or any MCP client.
One platform. Three ad types. One AI that knows them all.
Keyword campaigns, product targeting, bid optimization, negative keywords, search term analysis.
SupportedBrand campaigns, headline ads, video ads, store spotlight, keyword management.
SupportedProgrammatic display, streaming TV, audience targeting, retargeting, full-funnel campaigns.
New29 read tools and 26 write tools — DSP included.
See all DSP advertisers under your agency profile. This is your starting point for DSP.
Browse DSP campaigns with filtering by state and name. See budgets, flights, and optimization settings.
View ad groups within campaigns — inventory types, bids, budgets, and scheduling.
See audience and product targeting for each ad group, including negative targets.
Browse all ad creatives associated with your DSP campaigns.
Create DSP campaigns in draft state. Set flights, budgets, optimization goals, and frequency caps. Activate when ready.
Activate, pause, or archive campaigns. Adjust budgets, flights, and optimization settings.
Set up ad groups with inventory type (display, video, streaming TV), bids, budgets, and scheduling.
Create and delete audience and product targets. Set up retargeting, in-market audiences, and negative targeting.
Daily performance data pulled automatically. Ask the AI anything about it.
Impressions, clicks, cost, detail page views, purchases, sales, eCPM, eCPC — broken out by day and campaign.
Same metrics at the ad group level. See which ad groups drive the most conversions and where spend is wasted.
Query your DSP data in natural language. "Which DSP campaigns have the lowest eCPC?" "How does my retargeting compare to prospecting?"
Connect once. DSP data flows automatically.
Link your Amazon Advertising account. If you have agency-type profiles with DSP access, MAP detects them automatically.
DSP campaign and ad group reports are collected daily. SP and SB reports pull for your other profiles.
Use the AI chat or any MCP client to browse your DSP data, ask questions, and get recommendations.
Enable Edit Mode to create and update DSP campaigns. Every change requires your confirmation and is logged.
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform for display, video, and streaming TV ads. MAP lets you manage DSP campaigns through AI chat or MCP alongside your Sponsored Products and Sponsored Brands campaigns — all in one place.
Yes. MAP supports Sponsored Products, Sponsored Brands, and DSP in a single platform. The AI agent can analyze performance across all three ad types and make recommendations that consider your full advertising stack.
The AI can list advertisers, campaigns, ad groups, targets, and creatives. With Edit Mode enabled, it can also create and update campaigns, create and update ad groups, and manage targeting — all with your confirmation before each change.
You need an Amazon Ads agency-type profile with DSP access. If you already run DSP campaigns through Amazon, just connect your account to MAP and your DSP data will be available automatically.
Yes. MAP automatically pulls DSP campaign and ad group performance reports daily — impressions, clicks, cost, detail page views, purchases, sales, and efficiency metrics like eCPM and eCPC.
Sponsored Products + Sponsored Brands + DSP. One platform, one AI, complete control.
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