How do I audit my Amazon listings with AI?

Connect your Seller Central account to Marketplace Ad Pros, add the MCP server to Claude or ChatGPT, then copy one of these 16 audit prompts. The AI runs automated checks on your titles, bullet points, descriptions, and search terms — covering RUFUS optimization, hijacking detection, compliance issues, and more.

What is RUFUS scoring for Amazon listings?

RUFUS is Amazon's AI shopping assistant. The listing audit scores each bullet point 1-5 against the three questions RUFUS asks shoppers: Is this right for me? What makes it different? How do I use it? Higher scores mean RUFUS is more likely to recommend your product.

Can AI detect listing hijacking on Amazon?

Yes. The hijacking detection prompts scan your titles, bullets, descriptions, and search terms for injected adult content, abusive language, and sabotage phrases that competitors sometimes add to get listings suppressed.

Back to Home

Marketplace Ad Pros

16 Listing Audit Prompts
for Claude & ChatGPT

Audit your Amazon listings for quality issues, RUFUS optimization, hijacking, and compliance problems. Copy, paste, and fix what matters.

Requires Seller Central connected Click any prompt to copy 11 automated checks

How to Use These Prompts

Connect your Seller Central account to Marketplace Ad Pros via the Integrations page.
Add MAP to your AI client — Claude, ChatGPT, Claude Code, or any MCP-compatible tool.
Copy a prompt below (click the prompt text), paste it into your AI, and replace the example ASINs with your own.

Prompts marked SELLER CENTRAL need a Seller Central integration connected. Prompts marked ADS + SC also use your Amazon Ads data. Up to 25 ASINs per audit.

Full Catalog Audit

Run all 11 checks at once. Start here to get a complete picture of your listing health.

Comprehensive audit with listing data

Audit these ASINs and include the listing data so I can see the actual content alongside the issues: B079DYJR3Q, B06XC595BK, B0BX4K4QGR

SELLER CENTRAL Returns issues plus your full titles, bullets, descriptions, and search terms for context.

Severity summary across catalog

Audit my full catalog (up to 25 ASINs) and give me a summary: how many critical, warning, and info issues total? Which ASINs are in the worst shape?

SELLER CENTRAL Good for a quick health check across your entire catalog.

Suppression risk report

Audit my top 15 ASINs and filter to only critical-severity issues. These are the ones that could get my listings suppressed. For each, tell me what the issue is and what I need to do to fix it.

SELLER CENTRAL Focus on the issues that actually risk taking your listings offline.

Bullet Points & RUFUS AI

Amazon's RUFUS AI shopping assistant recommends products based on bullet quality. Score your bullets and find out what's missing.

RUFUS score check

Run the RUFUS bullet scoring check on B079DYJR3Q with listing data included. Score each bullet and tell me which of the three RUFUS questions my bullets don't answer.

SELLER CENTRAL RUFUS asks: "Is this right for me?", "What's different?", and "How do I use it?"

Bullet formatting sweep

Run the bullet-formatting and bullet-prohibited-content checks across all my ASINs. Which bullets are too long, start with lowercase, or contain banned claims? Show me the actual bullet text alongside each issue.

SELLER CENTRAL Catches the most common formatting problems that Amazon may penalize.

Improve weak RUFUS scores

Audit my 5 best-selling ASINs with the rufus-bullets check and include listing data. For any bullet that scores below 3, suggest a rewrite that would score higher while keeping the same message.

SELLER CENTRAL Get actionable rewrites, not just scores.

Find banned claims

Check all my listings for banned claims like "eco-friendly", "FDA approved", or "clinically proven" in the bullet points. Show me the exact bullet and what to replace it with.

SELLER CENTRAL These claims can get your listing suppressed without certification.

Hijacking & Security

Detect injected content, sabotage phrases, and abusive language across your listings before customers see it.

Full hijacking scan

Run the hijacking-detection check across all my ASINs and include listing data. Check titles, bullets, descriptions, and search terms for any injected adult content, abusive language, or sabotage phrases.

SELLER CENTRAL Run regularly. Hijackers can inject content at any time.

Search term safety check

Audit my catalog and show me all the search terms (generic_keyword) for each listing. Are any of them suspicious, irrelevant, or potentially injected by a hijacker?

SELLER CENTRAL Search terms are invisible to shoppers but affect indexing — a common hijack target.

Amazon Compliance

Surface the warnings and errors Amazon flags on your listings but buries deep in Seller Central.

Surface all Amazon warnings

Run the amazon-issues check on all my ASINs. Show me any compliance warnings, documentation deadlines, or suppression risks that Amazon has flagged.

SELLER CENTRAL Amazon flags issues via the Listings API that often don't show up clearly in Seller Central.

Product type conflicts

Check my catalog for product type mismatches. Are any of my listings registered under the wrong Amazon product type? Show the product_type vs item_type_keyword for each mismatch.

SELLER CENTRAL Wrong product types can prevent your listing data from saving and cause catalog errors.

Catalog Structure

Find products that should be variations, and spot structural issues in your catalog.

Missing variations

Run the missing-variations check on my catalog. Which products have similar names and brands but aren't grouped as variations? Show me the potential groupings.

SELLER CENTRAL Variation families get better visibility than standalone listings.

Title quality review

Run the long-titles, title-prohibited-chars, and prohibited-chars checks on my catalog with listing data. Show me which titles are too long or have prohibited characters, alongside the actual title text.

SELLER CENTRAL Amazon truncates long titles on mobile and in ads.

Ads + Listing Audit

Combine your ad performance data with listing quality checks to find products where bad listings are wasting ad spend.

High CPC, low conversion audit

Find my advertised products with the highest CPC but an ACOS above 50% over the last 30 days. These are getting clicks but not converting. Then run a listing audit on those ASINs with listing data included — are there bullet or title issues that could explain the poor conversion?

ADS + SC Expensive clicks that don't convert often point to a listing problem, not a bidding problem.

Top spend products — listing health check

Show me my top 10 products by ad spend in the last 30 days. Then audit those ASINs and check for any critical issues, weak RUFUS scores, or compliance warnings. I want to make sure my biggest ad investments have healthy listings behind them.

ADS + SC No point paying for traffic to a listing that Amazon might suppress or RUFUS won't recommend.

Declining conversion rate investigation

Which of my advertised ASINs had the biggest drop in conversion rate comparing the last 14 days vs the previous 14 days? For the top 5, run a listing audit with hijacking detection — could someone have injected content or changed the listing?

ADS + SC A sudden conversion drop on a previously healthy product is a red flag for hijacking.

Ready to Audit Your Listings?

Connect your Seller Central account and run your first listing quality audit in under a minute.

Connect Seller Central

Free to connect · AI access from $10/week · Cancel anytime

16 Listing Audit Promptsfor Claude & ChatGPT