Synced automatically, queryable through Claude, ChatGPT, or any MCP client. Cross-reference organic search behavior with your ad campaigns to find gaps and overlap.
It shows how customers interact with search results related to your brand. Not just clicks, but the full funnel from search to purchase.
How often customers search for terms related to your products. See query volume trends over time.
What percentage of clicks on a search term go to your products vs. competitors.
How often customers add your product to cart after searching a term. A conversion signal stronger than clicks.
Your share of actual purchases from each search term. The ultimate metric — who wins the sale.
When your AI has both Search Query Performance and your advertising data, it can answer questions that neither report answers on its own.
Search terms where you already have high purchase share organically but no ads running. Low-risk targets: you already convert, ads just amplify it.
Compare click share from ads vs. organic for the same terms. Are you paying for clicks you'd get anyway? Or are ads the only thing keeping you visible?
High click share but low purchase share? Listing problem. High cart adds but low purchases? Probably pricing or reviews. The data tells you where to look.
Track how your click share and purchase share change over time for key terms. You'll see when a competitor starts gaining ground before it shows up in your sales.
Catch search terms that are gaining volume in your category before everyone else piles on.
Combine with Market Basket Analysis to see what else your customers buy in the same order. Good for cross-sell targeting and Sponsored Display.
Search Query Performance is one of four Brand Analytics reports MAP syncs automatically.
Click share, cart add share, purchase share per search term. The report this page is about.
Most popular search terms by department with click and conversion share rankings.
What other products customers buy in the same order as yours. Informs cross-sell and bundling strategy.
How often customers come back and buy again. Key for subscription and consumable products.
The Search Query Performance report is part of Amazon Brand Analytics, available to brand-registered sellers. It shows how customers search for and find your products — including search volume, clicks, cart adds, and purchases for specific search terms. Unlike the advertising search term report, this covers organic traffic too.
Marketplace Ad Pros syncs Search Query Performance reports automatically when you connect your Seller Central account. Query the data through Claude, ChatGPT, or any MCP-compatible AI client. Ask questions like "what search terms drive the most cart adds for my brand?" or "compare my click share vs purchase share for top keywords."
The Search Terms report (from Amazon Ads) shows which customer search queries triggered your ads and their ad performance. The Search Query Performance report (from Brand Analytics) shows broader marketplace behavior for search terms related to your brand — including organic clicks, cart adds, and purchases. MAP syncs both, letting you compare paid vs. organic performance for the same search terms.
Yes. This is one of MAP's key advantages. Your AI can cross-reference Search Query Performance (organic behavior) with your advertising search term reports (paid performance) in the same conversation. Find search terms where you have high organic click share but aren't advertising, or terms where you're spending on ads but have low organic conversion.
MAP syncs Search Query Performance, Search Terms (top search terms by department), Market Basket Analysis (what customers buy together), and Repeat Purchase Behavior. All queryable through AI alongside your advertising and Seller Central data. See all Brand Analytics reports.
Connect Seller Central free. Search Query Performance syncs automatically.
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