Connect your Seller Central or Vendor Central account and pull live orders, FBA inventory, and product catalog data right into your advertising workflow. One authorization, and everything syncs.
Ad data by itself only shows you the campaign side. When your agent can also see orders, inventory, and listings, it can give you advice that accounts for your actual business, not just your bids.
Know your FBA stock levels before you scale ad spend on a product. No more promoting items that are about to go out of stock.
See actual orders next to your ad metrics. Check how clicks turn into purchases and whether customers are getting FBA or FBM fulfillment.
Look up any product by keyword, ASIN, UPC, or EAN. Pull listing details, images, and pricing without switching to Seller Central.
Query your Seller Central data in real time through the AI chat or any MCP client.
Your Seller Central reports sync automatically and accumulate over time. Ask questions in plain English through the report analyst.
Historical order data broken out by date and ASIN. Revenue, units, and order counts over time.
Your active product catalog with titles, pricing, and status. Spot suppressed or incomplete listings.
Sessions, page views, buy box percentage, and conversion rates — by date or by ASIN. See Brand Analytics reports.
One authorization. About 30 seconds.
Go to Integrations and click "Add Selling Partner Integration." Pick your country and whether it's Seller Central or Vendor Central.
Amazon prompts you to authorize access. You stay on Amazon's site the entire time — we never see your credentials.
Once connected, your Seller Central reports start syncing automatically. Historical data builds up over time.
Use the AI chat or connect through MCP to start pulling orders, inventory, and catalog data.
If you manage multiple brands, you can generate invite links to onboard client Seller Central accounts without swapping credentials. Each client authorizes their own account through a secure link — same workflow as the advertising integration.
Once connected, client data stays separated by brand. Your AI agent knows which brand it's talking about and pulls the right data automatically.
Generate a link. Send it to your client. They authorize on Amazon. You see their data in your dashboard — no passwords exchanged.
Query search terms, search query performance, market basket analysis, and repeat purchase data through AI.
Brand AnalyticsCombine your seller data with your advertising data to make smarter decisions about what to promote and when.
Learn MoreAccess Seller Central data from Claude, ChatGPT, or any MCP-compatible client alongside your advertising tools.
MCP SetupYou get access to live order data (status, FBA vs. FBM, Prime eligibility, line items), FBA inventory levels by ASIN and SKU, and catalog lookups by keyword, ASIN, UPC, or EAN. Synced reports cover orders, listings, sales and traffic, search terms, and more.
Yes. The integration supports both Seller Central and Vendor Central accounts. You pick your account type during setup and Amazon handles the authorization.
Go to your Integrations page and click "Add Selling Partner Integration." Pick your country and account type, and Amazon will prompt you to authorize access. The whole thing takes about 30 seconds.
Yes. You can generate invite links to onboard client accounts without needing to share credentials. It works the same way as the advertising integration — clients authorize their own accounts through a secure link.
Yes. If you use MCP with Claude, ChatGPT, or another client, the Selling Partner tools are picked up automatically after you reconnect and authorize the "Read Selling Partner" permission. Your agent gets access to orders, inventory, catalog, and report data.
Pull orders, inventory, and catalog data alongside your Amazon advertising — in one platform.
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