Amazon Seller Central Integration

Connect your Seller Central or Vendor Central account and pull live orders, FBA inventory, and product catalog data right into your advertising workflow. One authorization, and everything syncs.

Seller Central Vendor Central Agency Support
AI Chat — Seller Central Data
You: How much inventory do I have left for ASIN B0CX12345?
MAP: B0CX12345 (Wireless Earbuds Pro) has 342 units in FBA fulfillable stock, with 50 inbound and 12 reserved. At your current sell-through rate, that's roughly 18 days of coverage.
You: Pull my last 10 orders.
MAP: Here are your 10 most recent orders — 7 FBA, 3 FBM. Total revenue: $847.32. 4 are Prime orders. All shipped or pending shipment.

Your Ads and Your Business in One Place

Ad data by itself only shows you the campaign side. When your agent can also see orders, inventory, and listings, it can give you advice that accounts for your actual business, not just your bids.

Inventory Awareness

Know your FBA stock levels before you scale ad spend on a product. No more promoting items that are about to go out of stock.

Order Visibility

See actual orders next to your ad metrics. Check how clicks turn into purchases and whether customers are getting FBA or FBM fulfillment.

Catalog Access

Look up any product by keyword, ASIN, UPC, or EAN. Pull listing details, images, and pricing without switching to Seller Central.

Live Data Access

Query your Seller Central data in real time through the AI chat or any MCP client.

Orders

  • Order status and history
  • FBA vs. FBM fulfillment
  • Prime eligibility
  • Line items and quantities
  • Order totals and shipping

FBA Inventory

  • Fulfillable quantity by ASIN/SKU
  • Inbound and reserved stock
  • Unfulfillable inventory
  • Warehouse-level breakdown
  • Days of supply estimates

Catalog

  • Search by keyword
  • Lookup by ASIN
  • Lookup by UPC or EAN
  • Listing titles and images
  • Pricing and availability

Synced Reports You Can Query

Your Seller Central reports sync automatically and accumulate over time. Ask questions in plain English through the report analyst.

Orders & Sales

Historical order data broken out by date and ASIN. Revenue, units, and order counts over time.

Listings

Your active product catalog with titles, pricing, and status. Spot suppressed or incomplete listings.

Sales & Traffic

Sessions, page views, buy box percentage, and conversion rates — by date or by ASIN. See Brand Analytics reports.

How to Connect

One authorization. About 30 seconds.

1

Add Integration

Go to Integrations and click "Add Selling Partner Integration." Pick your country and whether it's Seller Central or Vendor Central.

2

Authorize on Amazon

Amazon prompts you to authorize access. You stay on Amazon's site the entire time — we never see your credentials.

3

Reports Sync

Once connected, your Seller Central reports start syncing automatically. Historical data builds up over time.

4

Start Querying

Use the AI chat or connect through MCP to start pulling orders, inventory, and catalog data.

Built for Agencies Too

If you manage multiple brands, you can generate invite links to onboard client Seller Central accounts without swapping credentials. Each client authorizes their own account through a secure link — same workflow as the advertising integration.

Once connected, client data stays separated by brand. Your AI agent knows which brand it's talking about and pulls the right data automatically.

Secure Client Onboarding

Generate a link. Send it to your client. They authorize on Amazon. You see their data in your dashboard — no passwords exchanged.

Brand Analytics Reports

Query search terms, search query performance, market basket analysis, and repeat purchase data through AI.

Brand Analytics

Inventory + Ads Intelligence

Combine your seller data with your advertising data to make smarter decisions about what to promote and when.

Learn More

MCP Server

Access Seller Central data from Claude, ChatGPT, or any MCP-compatible client alongside your advertising tools.

MCP Setup

Frequently Asked Questions

You get access to live order data (status, FBA vs. FBM, Prime eligibility, line items), FBA inventory levels by ASIN and SKU, and catalog lookups by keyword, ASIN, UPC, or EAN. Synced reports cover orders, listings, sales and traffic, search terms, and more.

Yes. The integration supports both Seller Central and Vendor Central accounts. You pick your account type during setup and Amazon handles the authorization.

Go to your Integrations page and click "Add Selling Partner Integration." Pick your country and account type, and Amazon will prompt you to authorize access. The whole thing takes about 30 seconds.

Yes. You can generate invite links to onboard client accounts without needing to share credentials. It works the same way as the advertising integration — clients authorize their own accounts through a secure link.

Yes. If you use MCP with Claude, ChatGPT, or another client, the Selling Partner tools are picked up automatically after you reconnect and authorize the "Read Selling Partner" permission. Your agent gets access to orders, inventory, catalog, and report data.

Your Ads and Your Store, Connected

Pull orders, inventory, and catalog data alongside your Amazon advertising — in one platform.

Get Started Free