Amazon Brand Analytics Reports

Search terms, search query performance, market basket analysis, repeat purchase behavior — synced automatically from your Seller Central account and queryable through AI in plain English.

Search Terms Market Basket Repeat Purchase
AI Chat — Brand Analytics
You: What search terms drive the most clicks to my products?
MAP: Your top 5 search terms by click share: "wireless earbuds" (4.2%), "bluetooth earbuds" (2.8%), "noise cancelling earbuds" (1.9%), "earbuds for running" (1.3%), "wireless earbuds with mic" (0.9%).
You: What do people usually buy alongside my top ASIN?
MAP: Customers who bought B0CX12345 also frequently purchased: silicone ear tips (32%), charging cases (18%), and Bluetooth adapters (11%).

Brand Analytics Without the Spreadsheets

Brand Analytics tells you what shoppers search for, what they buy together, and whether they come back. Useful stuff, but it's trapped in Seller Central behind manual CSV exports. MAP pulls it out automatically and lets you ask questions about it in plain English.

Automatic Syncing

Reports pull on a recurring schedule. No manual downloads or forgotten CSV exports. Data accumulates so you can spot trends over weeks and months.

Plain English Queries

Ask questions like you would to a colleague. "How am I ranking for wireless earbuds?" or "Which products get sessions but aren't converting?" The AI does the rest.

Combined with Ad Data

Compare what shoppers search for organically versus what your ads target. Find gaps where you're ranking well but not advertising, or vice versa.

Available Reports

All require Brand Registry. Reports sync automatically once your Seller Central account is connected.

Search Terms Report

See which search terms drive clicks to your products and your competitors. Understand your organic search visibility and find keyword opportunities.

Ask things like:

  • "What search terms drive the most clicks to my products?"
  • "How am I ranking for [keyword]?"
  • "Which competitors show up for my top search terms?"

Search Query Performance

Deeper than search terms — see impressions, clicks, cart adds, and purchases for your products on specific search queries. Track how well you convert from search to sale.

Ask things like:

  • "Which queries have high impressions but low conversion?"
  • "What's my click-through rate on my top search queries?"
  • "Show me queries where I get cart adds but not purchases"

Market Basket Analysis

Find out what other products customers buy in the same order as yours. Useful for bundling ideas and figuring out what else your customers are buying.

Ask things like:

  • "What do people buy alongside my products?"
  • "Which of my ASINs are most frequently purchased together?"
  • "Show me cross-sell opportunities based on purchase patterns"

Repeat Purchase Behavior

See which of your products have the highest repeat purchase rates. Identify your most loyal customer base and the products that keep people coming back.

Ask things like:

  • "Which products have the highest repeat purchase rate?"
  • "What percentage of my customers are repeat buyers?"
  • "Show me products with growing repeat purchase rates"

Sales & Traffic

Sessions, page views, buy box percentage, and conversion rates — available by date or by ASIN. Not technically Brand Analytics, but synced from the same Seller Central connection and queryable the same way.

  • "What are my top 10 SKUs this month?"
  • "Which products get the most sessions but aren't converting?"
  • "Show me listings under $20 with declining traffic"
  • "What's my overall conversion rate trend?"

How It Works

Connect your Seller Central account. Reports start syncing. Ask questions.

1

Connect Seller Central

Add your Selling Partner integration. Takes about 30 seconds through Amazon's authorization flow.

2

Reports Sync

Brand Analytics reports pull automatically. Each sync adds to your historical data so trend analysis gets better over time.

3

Ask in Plain English

Use the AI chat or any MCP client. Type your question and the AI translates it into a report query.

4

Get Answers

Results come back as tables, summaries, or insights. Cross-reference with your advertising data for the full picture.

Frequently Asked Questions

MAP syncs search terms, search query performance, market basket analysis, and repeat purchase behavior reports. You can also query sales and traffic data by date and by ASIN. All reports accumulate over time for trend analysis.

Yes. Amazon Brand Analytics data requires an active Brand Registry enrollment. If you have Brand Registry, the reports sync automatically once you connect your Seller Central account.

Just ask in plain English. Through the MAP chat or any MCP client, you can ask things like "What search terms drive the most clicks to my products?" or "Show me my market basket data for the last 30 days." The AI translates your question into a report query and returns the results.

Yes. Since MAP has both your advertising data and your Brand Analytics data, you can ask questions that touch both datasets. For example, compare what shoppers actually search for versus what your ads target, or see which products sell well organically and might be worth advertising.

Reports sync automatically on a recurring schedule. Each sync pulls the latest available data from Amazon and merges it with your historical data, so you build up more history over time.

Turn Brand Analytics into Answers

Search terms, market baskets, repeat purchases — ask in plain English, get data back instantly.

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