Amazon Seller Central Integration
Connect your Seller Central or Vendor Central account and pull live orders, FBA inventory, and product catalog data right into your advertising workflow. One authorization, and everything syncs.
Your Ads and Your Business in One Place
Ad data by itself only shows you the campaign side. When your agent can also see orders, inventory, and listings, it can give you advice that accounts for your actual business, not just your bids.
Inventory Awareness
Know your FBA stock levels before you scale ad spend on a product. No more promoting items that are about to go out of stock.
Order Visibility
See actual orders next to your ad metrics. Check how clicks turn into purchases and whether customers are getting FBA or FBM fulfillment.
Catalog Access
Look up any product by keyword, ASIN, UPC, or EAN. Pull listing details, images, and pricing without switching to Seller Central.
Live Data Access
Query your Seller Central data in real time through the AI chat or any MCP client.
Orders
- Order status and history
- FBA vs. FBM fulfillment
- Prime eligibility
- Line items and quantities
- Order totals and shipping
FBA Inventory
- Fulfillable quantity by ASIN/SKU
- Inbound and reserved stock
- Unfulfillable inventory
- Warehouse-level breakdown
- Days of supply estimates
- AWD warehouse inventory & replenishment
Catalog
- Search by keyword
- Lookup by ASIN
- Lookup by UPC or EAN
- Listing titles and images
- Pricing and availability
Synced Reports You Can Query
Your Seller Central reports sync automatically and accumulate over time. Ask questions in plain English through the report analyst.
Orders & Sales
Historical order data broken out by date and ASIN. Revenue, units, and order counts over time.
Listings
Your active product catalog with titles, pricing, and status. Spot suppressed or incomplete listings.
Sales & Traffic
Sessions, page views, buy box percentage, and conversion rates — by date or by ASIN. See Brand Analytics reports.
How to Connect
One authorization. About 30 seconds.
Add Integration
Go to Integrations and click "Add Selling Partner Integration." Pick your country and whether it's Seller Central or Vendor Central.
Authorize on Amazon
Amazon prompts you to authorize access. You stay on Amazon's site the entire time — we never see your credentials.
Reports Sync
Once connected, your Seller Central reports start syncing automatically. Historical data builds up over time.
Start Querying
Use the AI chat or connect through MCP to start pulling orders, inventory, and catalog data.
Built for Agencies Too
If you manage multiple brands, you can generate invite links to onboard client Seller Central accounts without swapping credentials. Each client authorizes their own account through a secure link — same workflow as the advertising integration.
Once connected, client data stays separated by brand. Your AI agent knows which brand it's talking about and pulls the right data automatically.
Secure Client Onboarding
Generate a link. Send it to your client. They authorize on Amazon. You see their data in your dashboard — no passwords exchanged.
Brand Analytics Reports
Query search terms, search query performance, market basket analysis, and repeat purchase data through AI.
Brand AnalyticsInventory + Ads Intelligence
Combine your seller data with your advertising data to make smarter decisions about what to promote and when.
Learn MoreSeller Central MCP Server
Tool-by-tool breakdown of what Claude or ChatGPT can read from your store, plus how listing edits go through SP-API safely.
SC MCP DetailsListing Quality Audit
Run automated quality checks on your listings — titles, bullets, RUFUS optimization, hijacking detection, and compliance issues.
Learn MoreAI Product & Creative Manager
Pull your catalog, audit a product, generate creative including AI product images, and publish — with your review on every change. Request early access.
Learn MoreFrequently Asked Questions
You get access to live order data (status, FBA vs. FBM, Prime eligibility, line items), FBA inventory levels by ASIN and SKU, and catalog lookups by keyword, ASIN, UPC, or EAN. Synced reports cover orders, listings, sales and traffic, search terms, and more.
Yes. The integration supports both Seller Central and Vendor Central accounts. You pick your account type during setup and Amazon handles the authorization.
Go to your Integrations page and click "Add Selling Partner Integration." Pick your country and account type, and Amazon will prompt you to authorize access. The whole thing takes about 30 seconds.
Yes. You can generate invite links to onboard client accounts without needing to share credentials. It works the same way as the advertising integration — clients authorize their own accounts through a secure link.
Yes. If you use MCP with Claude, ChatGPT, or another client, the Selling Partner tools are picked up automatically after you reconnect and authorize the "Read Selling Partner" permission. Your agent gets access to orders, inventory, catalog, and report data.
30 Ready-to-Use Prompts for Seller & Vendor Central
Inventory health checks, fee analysis, reorder planning, sales trends, and cross-data insights that combine your store data with advertising performance.
View Prompt LibraryWant us to run your ads and Seller Central for you?
Our Fully Managed service operates the whole thing — campaigns, listings, inventory-aware bidding, weekly reporting. From $2,000/mo or 10% of ad spend.
Learn MoreYour Ads and Your Store, Connected
Pull orders, inventory, and catalog data alongside your Amazon advertising — in one platform.
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