Amazon DSP Reporting & Analytics

Automated DSP campaign performance reports pulled per advertiser. Impressions, clicks, cost, purchases, ROAS, new-to-brand metrics — all queryable through AI in natural language.

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Automated Reports Per Advertiser AI Queryable
AI Chat — DSP Analytics
You: What was my DSP ROAS last week across all advertisers?
MAP: Across 3 advertisers last week: total spend $18,200, total sales $52,400, blended ROAS 2.88x. "Acme Brand" led at 3.4x ROAS, while "Widget Co" was lowest at 1.9x.
You: Which line items drove the most new-to-brand purchases?
MAP: Top 3 NTB line items: "In-Market Audiences - Kitchen" (142 NTB purchases, $8.20 CPA), "Lifestyle Targeting" (98, $11.40), "Competitor Conquesting" (67, $14.80).

DSP Data Without the Manual Work

Amazon DSP has powerful reporting, but pulling and analyzing it is tedious. MAP automates the entire pipeline — from API to insight.

Automated Collection

Reports are pulled automatically via the DSP Reporting API. No manual exports, no spreadsheets, no forgotten downloads.

Per-Advertiser Isolation

Agency profiles get separate reports for each advertiser. No co-mingled data — clean brand-level analysis out of the box.

Historical Accumulation

Reports merge into a long-running historical file. Ask about trends over weeks or months without stitching data together.

What's in Every Report

Daily campaign performance broken out by order and line item.

Reach & Engagement

  • Impressions
  • Click-throughs
  • Detail page views (DPVs)
  • eCPM (cost per 1,000 impressions)
  • eCPC (effective cost per click)

Conversions & Revenue

  • Total purchases (14-day)
  • Total sales (14-day)
  • Total units sold (14-day)
  • Total ROAS (14-day)
  • Total cost

New-to-Brand

  • New-to-brand purchases (14-day)
  • New-to-brand sales (14-day)
  • Daily time granularity
  • Order-level breakdown
  • Line-item-level breakdown

Ask Anything About Your DSP Performance

Once reports are collected, query them in natural language through the MAP chat or any MCP client.

Performance Questions

  • "What was my DSP spend and ROAS last week?"
  • "Which campaigns have the lowest eCPC?"
  • "Show me daily impression trends for the past month"
  • "How does retargeting compare to prospecting on ROAS?"

Strategic Questions

  • "Which line items drive the most new-to-brand purchases?"
  • "Compare DSP performance across my advertisers"
  • "What's my total DSP + Sponsored Products spend this month?"
  • "Identify underperforming line items with high spend but low ROAS"

How DSP Reporting Works

Connect your account. Reports flow automatically.

1

Connect Your Account

Link your Amazon Advertising account. MAP detects agency profiles with DSP access and discovers your advertisers.

2

Automated Report Pull

MAP automatically requests campaign performance reports for each advertiser on a recurring schedule.

3

Data Accumulates

Reports are stored per advertiser and merged into historical files. Your DSP performance history grows automatically over time.

4

Query with AI

Ask the AI about your DSP data in natural language. Get answers, comparisons, and recommendations instantly.

DSP Campaign Management

Go beyond reporting — create, update, and optimize DSP campaigns through AI with full audit logging and confirmation on every change.

DSP Management

Full Amazon Ad Stack

DSP reporting works alongside Sponsored Products and Sponsored Brands reporting. One platform for all your Amazon advertising data.

See All Integrations

Frequently Asked Questions

MAP collects daily DSP campaign performance data including impressions, click-throughs, total cost, eCPM, eCPC, detail page views, 14-day purchases, 14-day sales, 14-day units sold, new-to-brand purchases, new-to-brand sales, and total ROAS. Data is broken out by order and line item.

DSP campaign performance reports are pulled automatically per advertiser. Multi-brand agencies get clean data separation out of the box. Reports accumulate into a long-running file for historical trend analysis.

Yes. Once DSP reports are collected, you can ask questions in natural language through the MAP chat or any MCP client. Examples: "What was my DSP ROAS last week?", "Which line items have the lowest eCPC?", "Compare my retargeting vs prospecting campaigns."

MAP automatically discovers advertisers under your agency profile and generates separate reports for each one. Data is stored per advertiser so you can analyze brands independently or compare performance across your portfolio.

Yes. MAP collects reporting data for Sponsored Products, Sponsored Brands, and DSP in the same platform. The AI can analyze performance across all three ad types and give you a unified view of your Amazon advertising spend and results.

Stop Pulling DSP Reports Manually

Automated reports. AI-powered analysis. All your Amazon advertising data in one place.

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