Amazon DSP Management Through AI

Manage your Amazon DSP programmatic display campaigns alongside Sponsored Products and Sponsored Brands. Browse, analyze, create, and optimize DSP campaigns through natural language — in the MAP chat or any MCP client.

Get Started See DSP Capabilities
Programmatic Display Streaming TV Full-Funnel
AI Chat — DSP Campaign Management
You: Show me how my DSP campaigns are performing this month.
MAP: You have 4 active DSP campaigns under "Acme Brand". Total spend: $12,400 with 2.1M impressions and 847 purchases. Your "Retargeting - Cart Abandoners" campaign has the best eCPC at $0.42.
You: Increase the budget on the retargeting campaign by 20%.
MAP: I'll update "Retargeting - Cart Abandoners" flight budget from $5,000 to $6,000. Confirm?

Your Full Amazon Advertising Stack

One platform. Three ad types. One AI that knows them all.

Sponsored Products

Keyword campaigns, product targeting, bid optimization, negative keywords, search term analysis.

Supported

Sponsored Brands

Brand campaigns, headline ads, video ads, store spotlight, keyword management.

Supported

Amazon DSP

Programmatic display, streaming TV, audience targeting, retargeting, full-funnel campaigns.

New

What You Can Do with DSP

29 read tools and 26 write tools — DSP included.

Read & Analyze

List Advertisers

See all DSP advertisers under your agency profile. This is your starting point for DSP.

List Campaigns

Browse DSP campaigns with filtering by state and name. See budgets, flights, and optimization settings.

List Ad Groups

View ad groups within campaigns — inventory types, bids, budgets, and scheduling.

List Targets

See audience and product targeting for each ad group, including negative targets.

List Creatives

Browse all ad creatives associated with your DSP campaigns.

Create & Manage

Create Campaigns

Create DSP campaigns in draft state. Set flights, budgets, optimization goals, and frequency caps. Activate when ready.

Update Campaigns

Activate, pause, or archive campaigns. Adjust budgets, flights, and optimization settings.

Create & Update Ad Groups

Set up ad groups with inventory type (display, video, streaming TV), bids, budgets, and scheduling.

Manage Targets

Create and delete audience and product targets. Set up retargeting, in-market audiences, and negative targeting.

Automated DSP Reporting

Performance data pulled automatically per advertiser. Ask the AI anything about it. See all DSP reporting metrics.

Campaign Reports

Impressions, clicks, cost, detail page views, purchases, sales, eCPM, eCPC — broken out by day and campaign.

Ad Group Reports

Same metrics at the ad group level. See which ad groups drive the most conversions and where spend is wasted.

Ask the AI

Query your DSP data in natural language. "Which DSP campaigns have the lowest eCPC?" "How does my retargeting compare to prospecting?" Browse the DSP prompt library.

How It Works

Connect once. DSP data flows automatically.

1

Connect Your Account

Link your Amazon Advertising account. If you have agency-type profiles with DSP access, MAP detects them automatically.

2

Reports Pull Automatically

DSP campaign and ad group reports are collected daily. SP and SB reports pull for your other profiles.

3

Ask or Act

Use the AI chat or any MCP client to browse your DSP data, ask questions, and get recommendations.

4

Edit with Confirmation

Enable Edit Mode to create and update DSP campaigns. Every change requires your confirmation and is logged.

Frequently Asked Questions

Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform for display, video, and streaming TV ads. MAP lets you manage DSP campaigns through AI chat or MCP alongside your Sponsored Products and Sponsored Brands campaigns — all in one place. New to DSP? Our guide compares self-serve vs managed Amazon DSP.

Yes. MAP supports Sponsored Products, Sponsored Brands, and DSP in a single platform. The AI agent can analyze performance across all three ad types and make recommendations that consider your full advertising stack.

The AI can list advertisers, campaigns, ad groups, targets, and creatives. With Edit Mode enabled, it can also create and update campaigns, create and update ad groups, and manage targeting — all with your confirmation before each change.

You need an Amazon Ads agency-type profile with DSP access. If you already run DSP campaigns through Amazon, just connect your account to MAP and your DSP data will be available automatically.

Yes. MAP automatically pulls DSP campaign and ad group performance reports daily — impressions, clicks, cost, detail page views, purchases, sales, and efficiency metrics like eCPM and eCPC.

DSP Prompt Library

Copy-paste DSP prompts for Claude, ChatGPT, or any MCP client. ASIN attribution, creative performance, audience reach, conversion sources.

Browse Prompts

Seller Central Integration

Connect Seller Central or Vendor Central to access orders, FBA inventory, and catalog data alongside your advertising campaigns.

Seller Central

Inventory + Ads Intelligence

Check stock before scaling DSP spend. Find products with high organic traffic that could benefit from programmatic display campaigns.

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Closed Beta

Amazon Marketing Cloud (AMC)

Cross-channel attribution, new-to-brand analysis, audience insights, and custom audience creation — all queryable through AI via MCP. DSP + AMC together.

Learn More

Manage Your Full Amazon Ad Stack with AI

Sponsored Products + Sponsored Brands + DSP. One platform, one AI, complete control.

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