Amazon Listing Quality Audit

Find listing problems before Amazon does. Run automated quality checks on your titles, bullet points, and catalog data through AI — no spreadsheets, no manual review, no surprises.

Get Started See All 11 Checks
11 Quality Checks RUFUS AI Scoring Hijacking Detection
AI Chat — Listing Audit
You: Audit my top 5 ASINs and include the listing data
MAP: Audited 5 listings. Found 23 issues: 3 critical (banned claims in bullets, overdue compliance docs), 12 warnings (bullets too long, ending punctuation), 8 awareness items.
You: What should I fix first?
MAP: Priority 1: Submit toy safety docs for B0BX4K4QGR before Amazon suppresses it. Priority 2: Remove "eco-friendly" from 3 listings — it's a banned claim without certification. Priority 3: Shorten all bullets to under 255 characters.

Stop Guessing. Start Auditing.

Most sellers don't know their listings have problems until Amazon suppresses them, RUFUS stops recommending them, or a hijacker injects content. The listing audit catches all of this proactively.

Prevent Suppressions

Catch prohibited content, missing compliance docs, and banned claims before Amazon pulls your listing from search results.

Optimize for RUFUS

Amazon's AI shopping assistant recommends products based on bullet quality. See exactly how your bullets score and what to improve.

Detect Hijacking

Automatically scan titles, bullets, descriptions, and search terms for injected adult content, abusive language, or sabotage phrases.

Amazon's Own Warnings

Surface compliance issues and listing errors that Amazon flags but buries deep in Seller Central. See them all in one audit.

11 Automated Quality Checks

Every audit runs your listings through 11 procedural checks. Pick and choose, or run them all. Results come back with severity levels so you know what to fix first.

Title Checks

  • Title length (max 200 characters)
  • Prohibited characters in titles
  • Prohibited characters in brand name

Bullet Point Checks

  • Prohibited content (trademarks, emojis, banned claims)
  • Formatting (length, capitalization, punctuation)
  • Awareness (ALL CAPS, special characters)
  • RUFUS AI optimization scoring (1-5 per bullet)

Security & Structure

  • Hijacking detection (adult, abusive, sabotage)
  • Product type vs. item type mismatch
  • Missing variation opportunities
  • Amazon's own compliance issues

Just Ask Your AI

The listing audit is available as an MCP tool. Connect through Claude, ChatGPT, or any MCP-compatible client and run audits in plain language.

1

Connect

Link your Seller Central account and set up the MCP server.

2

Ask

Tell your AI which ASINs to audit, or just say "audit my catalog."

3

Review

Get issues grouped by severity with your actual listing content for context.

4

Fix

Ask your AI to prioritize the fixes and help you rewrite problem content.

Example Prompts

Copy these into Claude, ChatGPT, or your preferred MCP client. See all 16 in the Listing Audit Prompt Library.

Full Catalog Audit
"Audit my top 10 ASINs and include the listing data so I can see what needs to change"

Runs all 11 checks and returns your titles, bullets, descriptions, and search terms alongside every issue.

RUFUS Optimization
"Run the RUFUS bullet scoring check on B079DYJR3Q and tell me how to improve my score"

Scores each bullet 1-5 against Amazon's three RUFUS questions and identifies which questions your bullets don't answer.

Hijacking Detection
"Check all my listings for hijacking or prohibited content"

Scans titles, bullets, descriptions, and search terms for injected adult content, abusive language, and sabotage phrases.

Amazon Compliance
"Show me any Amazon compliance issues or suppression warnings across my catalog"

Surfaces Amazon's own listing issues that you'd normally have to dig through Seller Central to find.

Prioritized by Impact

Every issue comes with a severity level so you know what to fix first. Critical issues risk listing suppression. Warnings affect quality. Info items are optimization opportunities.

Critical Amazon may suppress your listing. Banned claims, compliance failures, hijacked content.
Warning Non-critical quality issues. Bullet length, formatting problems, product type mismatches.
Awareness Soft violations worth reviewing. Excessive capitalization, special characters that may not render.
Info Optimization opportunities. RUFUS scores, variation suggestions, missing specifics in bullets.

Frequently Asked Questions

The audit runs 11 checks covering title length and prohibited characters, bullet point formatting and prohibited content, RUFUS AI optimization scoring, hijacking detection for injected adult or sabotage content, product type mismatches, missing variation opportunities, and Amazon's own compliance issues from the Listings API.

No. The audit pulls listing data directly from Amazon's Selling Partner API. Just provide your ASINs and the tool handles everything, including bullet points, descriptions, search terms, and Amazon's own issue flags.

RUFUS is Amazon's AI shopping assistant that helps customers decide what to buy. The audit scores your bullet points against the three questions RUFUS asks shoppers: Is this right for me? What makes it different? How do I use it? Each bullet gets a 1-5 score with specific feedback on what to improve.

Up to 25 ASINs per audit. The tool batches requests to Amazon's API automatically. You can run multiple audits in the same conversation and focus on specific checks like RUFUS scoring or hijacking detection.

Yes. Set include_listing_data to true and the audit returns your full title, all bullet points, description, search terms, product type, and status alongside every issue found. This gives you the context to act on each recommendation immediately.

Audit Your Listings Today

Connect your Seller Central account and run your first listing audit in under a minute. No spreadsheets required.

Get Started Free