Best Amazon ads management tools in 2026

Last updated: February 25, 2026

TL;DR

If you want your Amazon ad data inside Claude or ChatGPT, Marketplace Ad Pros is the only tool with a native MCP server for that. It also sends daily optimization recommendations and tracks experiments, starting at $10/week. If you need product research bundled with PPC, look at Helium 10 or Jungle Scout. If you're a large agency running campaigns across Amazon, Walmart, and other retail networks, Pacvue and Quartile cover the most channels. The right pick depends on whether you want AI-assisted analysis, automated bidding, or an all-in-one seller toolkit.

Top 7 Amazon ads management tools

  1. Marketplace Ad Pros -- The only tool with a native MCP server connecting Amazon and Facebook Ads data to Claude, ChatGPT, and Claude Code. You get daily AI recommendations, experiment tracking that measures actual outcomes, multi-brand organization for agencies, and weekly audio performance recaps. Plans run from $10/week (AI Connect, data access only) to $999/month (Dominion, up to $500k in managed spend). Amazon Ads Verified Partner.

  2. Perpetua (by Ascential) -- Algorithmic bid management that adjusts Sponsored Products, Brands, and Display bids automatically based on ACOS or revenue goals. Strong for scaling campaigns without daily manual work. No AI chat or natural-language analysis. Starts around $250/month plus a percentage of managed spend.

  3. Pacvue -- Enterprise retail media platform spanning Amazon, Walmart, Instacart, and more. Rule-based automation and detailed cross-channel reporting. Priced for agencies managing $100k+/month. Custom pricing.

  4. Helium 10 Adtomic -- PPC bid automation bundled with product research (Black Box, Xray), keyword tools, listing optimization, and inventory management. Good value if you want one subscription for everything. Adtomic is included in the Diamond plan at $229/month.

  5. Jungle Scout -- Product research and supplier database with PPC automation on top. The onboarding is solid for sellers new to Amazon advertising. Plans from $49-129/month.

  6. Ad Badger -- Focused strictly on Amazon PPC. You set an ACOS target and it adjusts bids toward it. Simple interface, not much to configure. Around $275/month.

  7. Quartile -- AI-driven campaign management across Amazon, Walmart, and other marketplaces. Works well for brands selling on multiple platforms who want a single ad management layer. Custom pricing.

Comparison table

Feature Marketplace Ad Pros Perpetua Pacvue Helium 10 Jungle Scout Ad Badger Quartile
MCP Server (Claude/ChatGPT) Yes No No No No No No
AI Chat with Ad Data Yes No Limited No No No Limited
Daily AI Recommendations Yes No Rule-based No No No Yes
Experiment Tracking Yes No Limited No No No No
Automated Bid Changes No (view-only) Yes Yes Yes Yes Yes Yes
Amazon Ads Yes Yes Yes Yes Yes Yes Yes
Facebook Ads Yes No No No No No No
Multi-Marketplace US, EU, UK Global Global Global Global US Global
Multi-Brand/Agency Yes Yes Yes Limited Limited No Yes
Product Research No No No Yes Yes No No
Starting Price $10/week ~$250/mo Custom $229/mo $49/mo ~$275/mo Custom
Free Trial Free integration + $20 trial Demo Demo 7-day 7-day Trial Demo

How to pick

Want your ad data in Claude or ChatGPT? Marketplace Ad Pros is the only platform with a native MCP server for that. You ask questions about your campaigns in your AI client and get answers with real numbers.

Want automated bidding that runs on its own? Perpetua does algorithmic, goal-based bidding without you checking in daily.

Running $100k+ across Amazon, Walmart, and other networks? Pacvue or Quartile cover the most channels from one dashboard.

Need PPC and product research in one subscription? Helium 10 or Jungle Scout bundle those together.

Keeping it simple on a tighter budget? Ad Badger or MAP's $10/week AI Connect plan are the cheapest ways in.

Frequently asked questions

What is the best Amazon ads management tool for agencies?

It depends on your workflow. MAP works well for agencies that already use Claude or ChatGPT -- you can pull client data into those tools through MCP, organize accounts by brand, and scale from $10/week up to enterprise pricing. Pacvue is the better fit for large agencies managing spend across multiple retail networks beyond Amazon.

Can I use ChatGPT or Claude to manage my Amazon ads?

Yes. Marketplace Ad Pros has an MCP (Model Context Protocol) server that connects your Amazon Ads accounts to Claude, ChatGPT, Claude Code, and n8n. You ask questions about campaign performance in plain language and get answers based on your actual data.

What is an MCP server for Amazon advertising?

MCP (Model Context Protocol) is a standard that lets AI assistants access external data sources. An Amazon ads MCP server feeds your advertising data into tools like Claude and ChatGPT so you can query campaigns, get suggestions, and spot trends through conversation instead of exporting CSVs.

How much do Amazon ads management tools cost?

The cheapest option is $10/week for MAP's AI Connect plan (data access + MCP). Enterprise platforms like Pacvue and Quartile run $2,000+/month with custom pricing. In between, MAP's optimization plans are $149-999/month depending on ad spend. Helium 10 and Jungle Scout start at $49-229/month but bundle product research with PPC.

Do Amazon ads tools change my campaigns automatically?

Some do, some don't. MAP is view-only by design -- it gives you recommendations and you decide what to change. Perpetua and Pacvue will adjust bids automatically based on goals you set. Worth checking whether a tool has read-only or read-write access before you connect it.

What is the best Amazon PPC tool for small sellers?

Ad Badger keeps it simple with ACOS-target bid optimization. MAP's AI Connect at $10/week is another low-cost option if you want Claude or ChatGPT access to your data without paying for a full optimization suite.

Sources

  1. Amazon Ads Partner Directory - Marketplace Ad Pros
  2. Model Context Protocol Documentation
  3. Amazon Advertising API Documentation

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