Every Amazon Report, in One Place

Marketplace Ad Pros pulls 42 Amazon reports across Sponsored Ads, Selling and Vendor Central, DSP, and Amazon Marketing Cloud. They refresh on a schedule, dedupe and merge on the way in, and the AI Report Analyst sits on top of all of them. Ask a cross-channel question in chat, in Claude, or in ChatGPT, and get an answer with your real numbers in seconds.

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40+ reports AI Report Analyst Query via Claude / ChatGPT
AI Report Analyst — natural-language query
You: Compare Sponsored Products spend vs DSP-attributed sales for ASIN B0XXXX this month vs last month.
MAP: Pulled sponsored_products_campaigns, sponsored_products_purchased_products, and dsp_campaign_performance. SP spend +12% MoM ($4,820 → $5,402); DSP-attributed sales for that ASIN +34% ($18,200 → $24,400). Halo effect from DSP appears to be working.
MAP: Also flagged: SP search term "{brand} probiotics" has 60% of new SP spend with no matching DSP audience yet — consider adding to DSP retargeting.

Four data sources, one AI workspace

MAP merges reports across every Amazon surface you care about, so the analyst can answer cross-channel questions without you switching tools.

Sponsored Ads

16 reports across SP, SB, SD

See reports

Selling & Vendor

19 SP-API reports including Brand Analytics. SQP requires Seller Central

See reports

DSP

Programmatic display campaign performance

See reports

AMC

6 curated SQL workflows + AI-generated custom queries

See reports

Sponsored Ads — 16 reports

Every Sponsored Products, Sponsored Brands, and Sponsored Display report Amazon publishes, refreshed hourly with daily backfills.

Sponsored Products

  • Campaigns
  • Keywords
  • Search terms
  • Product ads
  • Purchased products
  • Campaign placements

Sponsored Brands

  • Campaigns
  • Ad groups
  • Keywords
  • Product ads
  • Search terms
  • Purchased products

Sponsored Display

  • Campaigns
  • Ad groups
  • Targeting
  • Product ads

Want hourly data instead of daily? Add Amazon Marketing Stream for per-hour Sponsored Products traffic, conversions, and real-time budget-usage events.

Want hands-on automation guides? See report automation for scheduling, anomaly detection, and Slack/email delivery.

Selling Partner — 19 reports

Every major Selling Partner API report. Brand Analytics, Search Query Performance, FBA, returns, settlement, and Vendor Central — all queryable from chat or MCP. Search Query Performance and Search Catalog Performance are Seller Central reports; Amazon does not offer them for Vendor Central.

Sales & Traffic

  • Sales & traffic by ASIN/date
  • Orders
  • Listings
  • Catalog items
  • Settlement
  • Returns

Brand Analytics & SQP

  • Top search terms
  • Market basket analysis
  • Repeat purchase behavior
  • Search Query Performance (SQP) — Seller Central
  • Search catalog performance — Seller Central
Brand Analytics → SQP →

FBA & Vendor

  • FBA inventory
  • FBA estimated fees
  • AFN inventory
  • Vendor sales
  • Vendor inventory
  • Vendor traffic
  • Vendor forecasting
  • Vendor net PPM

Connect Seller or Vendor Central via our Seller Central integration — one OAuth, every report.

DSP Reports

Programmatic display performance, scheduled per advertiser. Audience and creative-level insight ties in through AMC.

  • DSP Campaign Performance — impressions, clicks, cost, purchases, sales, ROAS, eCPM, eCPC per advertiser
  • Reach & frequency (via AMC) — unique reach, frequency distribution, dropoff per audience
  • Audience overlap (via AMC) — segment overlap analysis for retargeting and exclusion
  • New-to-brand by audience (via AMC) — NTB purchase rate per DSP audience segment
DSP reporting & analytics →   DSP management →

Amazon Marketing Cloud

Six curated SQL workflows run on your AMC instance on a schedule, plus an AI analyst that writes ad-hoc AMC SQL from your questions. Results land in S3 and answer through DuckDB inside the MCP server.

New-to-brand by audience

NTB purchase rate per DSP audience segment over the last 28 days. Find which audiences disproportionately bring in new customers.

Cross-channel attribution

Attribute conversions across SA + DSP touchpoints in a 30-day window. See which channels assisted vs converted.

Path to conversion

The ordered touchpoint sequence that led to purchase. Identify which combinations move the needle.

Reach & frequency

Weekly unique reach and frequency distribution. Spot wasted impressions on over-frequencied users.

Ad-type overlap uplift

Incremental sales lift from users exposed to multiple SA ad types vs just one.

Audience overlap

Overlap matrix across DSP segments. Use for exclusion lists and retargeting cleanup.

Plus ad-hoc AMC SQL: ask a question in natural language, the AMC analyst writes and runs the SQL against your instance. See AMC integration.

The AI Report Analyst

The reports above are the raw material. The AI Report Analyst is what makes them usable. Ask a question in plain English — in the in-app chat, in Claude, or in ChatGPT — and the analyst picks the right report(s), runs the query, and returns the answer with your real numbers.

  • Cross-report: "compare SP spend to DSP-attributed sales for this ASIN"
  • Per-brand or per-account scope, automatically
  • Freshness-aware: tells you when data is stale
  • Curated query examples surface relevant patterns
Chat with your data →
Example queries
"Which Brand Analytics search terms have the highest click share where our conversion share is below 5%?"
"Show me FBA inventory that will stock out within 30 days at current run-rate."
"For ASIN B0XXXX last 60 days: SP impressions, SP sales, DSP impressions, DSP sales, AMC NTB rate. Trend by week."
"Vendor net PPM by product category, last 4 weeks. Flag negative rows."

Go further than chat

When you want more control than a question-and-answer, three power features sit on the very same report data.

Write your own SQL

Skip the analyst and run SQL directly against your report tables. Ask your AI to describe_report_tables to see the schema, then run_report_sql to execute. The query runs read-only against a locked, materialized copy of your data, so it's safe and fast. Perfect for the exact join or aggregation you have in mind.

Save queries, build dashboards

Nail a useful query once, then save it. Re-run it any time by name, or pin it as a dashboard widget so the answer is waiting for you. Great for the weekly numbers you check over and over without re-deriving the query each time.

Customer review intelligence

Pull review topics and trends for your own ASINs straight from Amazon: what customers praise, what they complain about, and how sentiment is shifting over time. Feed it into listing copy, product fixes, and creative. Voice of customer, queryable in chat.

Four ways to access the reports

Pick the surface that fits your workflow — the data is the same.

In-app chat

Type a question in the MAP web app. AI Report Analyst answers with your data.

MCP server

Connect Claude, ChatGPT, n8n, or any MCP client.

Scheduled reports

Daily, weekly, or monthly delivery to email or Slack. See report automation.

API access

Pull data into your BI tool via the Developer REST API or query via MCP.

Frequently Asked Questions

Every major Amazon Ads report (16 across Sponsored Products, Sponsored Brands, Sponsored Display), the major Selling Partner reports (orders, listings, sales/traffic, Brand Analytics, Search Query Performance, FBA inventory, returns, settlement), Vendor Central reports, DSP campaign performance, and AMC SQL workflows. Search Query Performance and Search Catalog Performance come from Seller Central and are not available for Vendor Central accounts. All scheduled, deduped, and queryable through chat, MCP, or the dashboard.

No. The AI Report Analyst sits on top of every report. Ask a natural-language question in the in-app chat, in Claude, or in ChatGPT through our MCP server. The analyst picks the right report(s), runs the query, and returns the answer with your real numbers.

Brand Analytics covers top search terms, market basket analysis, and repeat purchase behavior across categories. Search Query Performance (SQP) is per-ASIN: which search queries drove impressions, clicks, and purchases for each of your products. MAP pulls both — though SQP is a Seller Central report, so Vendor Central accounts get top search terms, market basket, and repeat purchase but not SQP. Amazon does not expose SQP to vendors.

Yes. MAP runs 6 curated AMC workflows on a schedule (new-to-brand by audience, cross-channel attribution, path-to-conversion, reach & frequency, ad-type overlap uplift, audience overlap). On top of that, the AMC analyst agent generates ad-hoc SQL from your natural-language questions and runs it against your AMC instance, with results queryable from any MCP client.

Yes. Beyond the natural-language analyst, you can run SQL directly. Ask your AI to describe_report_tables to see the available tables and columns, then run_report_sql to execute a read-only query against a locked, materialized copy of your data. It's plan-gated and rate-limited, but otherwise wide open for data-savvy users who know exactly the join or aggregation they want.

Sponsored Ads reports refresh hourly (with daily backfills). Selling Partner reports refresh on the cadence Amazon provides (most are daily). DSP campaign performance refreshes daily. AMC workflows run on configured cadences (daily/weekly/monthly). Every report has a freshness indicator in the admin coverage panel.

Last updated: August 17, 2026

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40+ Amazon reports across Ads, Selling Partner, DSP, and AMC — answered in seconds through Claude, ChatGPT, or any MCP client.

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