Question 1

What does the Amazon Seasonal & Holiday Events skill do?

Accepted Answer

It gives Claude a complete playbook for a major Amazon sales event — Prime Day, Prime Big Deal Days, or Black Friday / Cyber Monday. Prep: a phased countdown from ~8 weeks out (inventory and FBA cutoffs, deal submissions, catalog and creative lock, getting new campaigns and products live, staging budget and bid rules). Run: how to execute on the day (lock budgets, not bids). Analyze: a post-event report comparing the event to a matched-weekday baseline across Sponsored Products, Brands, Display, DSP, and Seller Central total sales — with TACoS, the sales halo, and which of your actions actually drove the result.

Question 2

How do I install the skill?

Accepted Answer

Download the zip, then in Claude go to Settings → Capabilities → Skills and click Upload skill. Pick the zip — Claude unpacks it and loads it automatically the next time you ask about preparing for or analyzing a sales event. See Anthropic's 'Use skills in Claude' support article for the official walkthrough.

Question 3

Do I need a Marketplace Ad Pros account?

Accepted Answer

Yes — the skill teaches Claude how to use our MCP tools, so you'll need to connect Claude Desktop to your Marketplace Ad Pros account first. Connecting Amazon Ads is free; querying through AI requires an AI Connect plan.

Question 4

When should I start prepping for Prime Day or Black Friday?

Accepted Answer

Earlier than most sellers think. The ad setup (new campaigns live, negatives, staged rules) needs about 2–3 weeks, but inventory and FBA inbound cutoffs plus deal-submission windows land roughly 8 weeks out — miss those and no amount of ad prep helps. The skill works backward from the event through a phased countdown, and reminds you to confirm the exact current-year cutoff and deal dates against Amazon's own announcements.

Amazon Seasonal & Holiday Events

What it does

Install in Claude

Need the MCP server connected first?