Question 1

What does the Wasted Ad Spend Dashboard skill do?

Accepted Answer

It turns 'where am I wasting money on ads?' into a live interactive dashboard. Claude pulls your Sponsored Products search-term report through the Marketplace Ad Pros MCP, finds the customer search terms that generated clicks but zero conversions over the trailing 30 days, and renders them as a sortable React artifact with cost tiers, CTR magnitude bars, and a triage headline calling out the biggest leaks.

Question 2

How do I install the skill?

Accepted Answer

Download the zip, then in Claude go to Settings → Capabilities → Skills and click Upload skill. Pick the zip — Claude unpacks it and the skill loads automatically the next time you ask about wasted ad spend or negative keyword candidates. See Anthropic's 'Use skills in Claude' support article for the official walkthrough.

Question 3

Do I need a Marketplace Ad Pros account?

Accepted Answer

Yes — the skill teaches Claude how to use our MCP tools, so you'll need to connect Claude Desktop to your Marketplace Ad Pros account first. Connecting Amazon Ads is free; querying through AI requires an AI Connect plan.

Question 4

What counts as 'wasted' spend?

Accepted Answer

Customer search terms that produced at least 5 clicks but zero 14-day purchases. The 5-click floor filters out noise; the strict zero-conversion threshold isolates terms where the ad was clearly matching demand but failing to convert. The dashboard groups at the search-term level across all campaigns and match types, sorts by total cost, and surfaces the worst offenders as negative-keyword candidates.

Wasted Ad Spend Dashboard

What it does

Install in Claude

Need the MCP server connected first?