Question 1

What is Amazon's 75-character title limit?

Accepted Answer

Amazon is moving product titles across most categories to a 75-character maximum (including spaces). Listings whose titles run longer get rewritten by Amazon's AI, which optimizes for brevity — stripping things like 'Made in USA', dose, count, and key differentiators. Brand owners get a short window to review and approve Amazon's suggested title before it goes live, so the safer move is to control the rewrite yourself.

Question 2

What does the Amazon Title Optimizer skill do?

Accepted Answer

It turns 'shorten my titles' into a data-driven workflow. Claude uses the Marketplace Ad Pros MCP to find every product with a title over 75 characters, rank them by sales and ad spend, then for each one pull the top converting search queries and the highest-impact customer review themes. It rewrites each title to fit 75 characters while keeping the brand, highest-intent keyword, and the specs that drive purchases — and it relocates the cut keywords into the bullets and backend search terms so they stay indexed.

Question 3

How is this better than Amazon's automatic title rewrite?

Accepted Answer

Amazon's AI prioritizes a clean, short title. The skill prioritizes retention — keeping the words that sell. It decides what survives the cut from real signals: which phrases shoppers actually search (Search Query Performance) and which attributes customers actually praise (review topics by star-rating impact). The result fits 75 characters but keeps your differentiation instead of looking like every other listing in the category.

Question 4

Does it work across different product categories?

Accepted Answer

Yes. The skill is category-aware, with priority playbooks for supplements, beauty and skincare, electronics and cables, apparel, grocery and consumables, and home and kitchen — and a rule for inferring the right element order for any other category. It works one product at a time or in batch, and you can customize the retention logic further for your specific catalog.

Question 5

How do I install the skill?

Accepted Answer

Download the zip, then in Claude go to Settings → Capabilities → Skills and click Upload skill. Pick the zip — Claude unpacks it and the skill loads automatically the next time you ask about shortening titles or the 75-character limit. See Anthropic's 'Use skills in Claude' support article for the official walkthrough. You'll also need Claude Desktop connected to your Marketplace Ad Pros account so it can read your catalog, search, and review data.

Amazon Title Optimizer Skill

What it does

Install in Claude

Need the MCP server connected first?