Amazon Ads in Claude — Desktop, Web & Code
Connect your Amazon Ads data to Claude through MCP or install the Amazon Ads Skill. Query campaign performance, analyze keywords, get bid recommendations, and track experiments — all inside the Claude interface you already use.
Setup for Claude
Claude Desktop
- Sign up at app.marketplaceadpros.com and connect your Amazon Ads accounts (free).
- In Claude Desktop, click Customize in the sidebar navigation.
- Go to Connectors and click the "+" button.
- Click Add Custom Connector.
- Name it Marketplace Ad Pros (or whatever you prefer) and enter
https://app.marketplaceadpros.com/mcpas the Remote MCP server URL. - Save. You'll be prompted to log in and authorize access.
Advanced: JSON Config
Streamable HTTP with OAuth (recommended)
No API keys needed — Claude handles login automatically.
{
"mcpServers": {
"map": {
"type": "streamable-http",
"url": "https://app.marketplaceadpros.com/mcp"
}
}
}
Streamable HTTP with API Key
Generate an API key on the Integrations page and use this config:
{
"mcpServers": {
"map": {
"type": "streamable-http",
"url": "https://app.marketplaceadpros.com/mcp",
"headers": {
"Authorization": "Bearer YOUR_API_KEY"
}
}
}
}
stdio via mcp-remote
If your version of Claude Desktop doesn't support Streamable HTTP yet:
{
"mcpServers": {
"map": {
"command": "npx",
"args": [
"-y",
"mcp-remote",
"https://app.marketplaceadpros.com/mcp",
"--header",
"Authorization: Bearer YOUR_API_KEY"
]
}
}
}
Claude on Web (claude.ai)
- Sign up at app.marketplaceadpros.com and connect your Amazon Ads accounts (free).
- On claude.ai, click Customize in the sidebar navigation.
- Go to Connectors and click the "+" button.
- Click Add Custom Connector.
- Name it Marketplace Ad Pros and enter
https://app.marketplaceadpros.com/mcpas the Remote MCP server URL. - Save. You'll be prompted to log in and authorize access.
Claude Code
Add the Marketplace Ad Pros MCP server to Claude Code via the CLI:
claude mcp add marketplace-ad-pros --transport streamable-http https://app.marketplaceadpros.com/mcp
Claude Code will prompt you to authorize access on first use.
Advanced: JSON Config
OAuth (recommended)
{
"mcpServers": {
"map": {
"type": "streamable-http",
"url": "https://app.marketplaceadpros.com/mcp"
}
}
}
API Key
Generate an API key on the Integrations page:
{
"mcpServers": {
"map": {
"type": "streamable-http",
"url": "https://app.marketplaceadpros.com/mcp",
"headers": {
"Authorization": "Bearer YOUR_API_KEY"
}
}
}
}
Marketplace Plugin (Recommended)
The marketplace plugin bundles the MCP server connection and three skills (Amazon Ads, Optimization Playbook, Seller Central) in one install. No manual MCP config needed.
- In Claude, click Customize in the sidebar.
- Next to Personal plugins, click the "+" button.
- Select Create plugin > Add marketplace.
- Enter
MarketplaceAdPros/map-claude-marketplaceand click Sync.
Works with Claude Desktop, Claude on Web, and Claude Code. See the plugin repo for details.
Amazon Ads Skill (Alternative)
If you've already configured the MCP server manually, you can install just the skill without the marketplace plugin. Works with Claude Code, Claude Desktop, Claude on Web, and OpenClaw.
npx skills add marketplaceadpros/skill-amazon-ads
The installer will prompt you to select your AI client (Claude Desktop, Claude Code, etc.) and scope (Project or User). Prefer a click-through? See the 3-minute install walkthrough with screenshots.
What You Can Do
Campaign Analysis
Ask Claude about spend, sales, ACOS, and ROAS across any campaign, ad group, or keyword. Get breakdowns by date range, brand, or targeting type.
Keyword Discovery
Find new keyword opportunities from search term reports. Spot wasted spend on irrelevant terms. Get negative keyword suggestions.
Bid & Budget Recommendations
Get specific bid adjustments and budget allocation suggestions backed by your actual performance data.
Multi-Brand Management
Manage multiple brands from one connection. Switch between clients in conversation and compare performance.
Daily Recommendations
MAP scans your accounts daily and surfaces opportunities. Browse them in Claude and decide which to act on.
Experiment Tracking
Track what you changed, when you changed it, and whether it helped. Build a record of what works for each brand.
Hourly Amazon Ads Data in Claude
Add Amazon Marketing Stream (AMS) for hourly Sponsored Products data and real-time budget alerts in Claude. Learn more.
Skills for Claude
Upload these to Claude (Settings → Capabilities → Skills) so Claude knows how to use our MCP tools whenever you ask about Amazon Ads, Seller Central, or FBA inventory — no re-prompting, no copy-paste, no hallucinated tool names.
See It in Action
Frequently Asked Questions
The MCP config connects Claude directly to the Marketplace Ad Pros server for data access. The Skill is a plugin that adds guided workflows on top of that connection — browse campaigns, get recommendations, run analysis. You can use both together or start with either one.
Claude Desktop (macOS and Windows), Claude on Web (claude.ai), and Claude Code (CLI). Each supports MCP servers and skills. The setup steps are slightly different for each — see the instructions above.
Not unless you ask it to. Access is read-only by default. You can opt in to write access, and even then the AI confirms before making any change. Everything is logged. More on AI editing.
Connecting your Amazon Ads accounts is free. A $20 two-week trial gives you full access. AI Connect starts at $10/week. Optimization plans with daily recommendations start at $149/month.
Once You're Connected
Get more out of Claude with these resources.
Getting Consistent Results
Fix hallucinations and wrong-account mistakes with 5 proven strategies.
Read the GuideListing Audit Prompts
16 prompts for RUFUS optimization, hijacking detection, and compliance.
View PromptsGet Your Amazon Ads Data Into Claude
Free account connection. $20 two-week trial. AI Connect from $10/week.
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