Stop hand-mining search-term reports every week. Set up rules that harvest your winning search terms into exact-match keywords and negate the wasted ones — automatically, on a schedule, with a preview before every change.
Keyword harvesting and negation are repetitive, mechanical chores. You shouldn't have to babysit them — and you shouldn't have to wrestle a dense rule-builder form to get started either.
Mining search-term reports every week is exactly the kind of repetitive task you don't want to spend Claude turns on. These rules run as deterministic, programmatic automation on our servers, on a schedule — whether or not your AI client is even open. No tokens burned, no chat session to babysit, no "remember to run it again next week." The boring part just happens.
Setting up automation usually means a wall of dropdowns, thresholds, and match-type toggles. Skip it. Ask Claude or ChatGPT to create, adjust, or pause your rules in plain English through MCP: "harvest converters from my auto campaigns into exact-match, and negate anything over $50 with no sales." Your AI handles the configuration; the scheduler handles the repetition.
The work every Amazon advertiser knows they should do weekly but never quite gets to — keyword harvesting and search-term negation — running on autopilot, with you approving the plan.
Your broad, phrase, and auto campaigns are discovery engines. When a search term proves it converts, it deserves its own exact-match keyword with a dedicated bid. Harvest rules find those proven converters and promote them automatically — so winners graduate instead of getting buried.
Some search terms rack up clicks and spend without ever converting. Negation rules catch those terms and add them as negatives, so you stop paying for traffic that doesn't pay off — and your broad and auto campaigns keep getting cleaner over time.
Configure once, review the proposed changes, and let the hourly scheduler keep your account tidy.
Choose the brand or profile the rule applies to, and the source campaigns it should watch for harvesting and negation.
Set your own conversion and spend thresholds, or let the AI configurator map your named source campaigns and propose sensible rules to review.
Every run produces a preview of exactly which terms it would harvest and which it would negate — so there are no surprises.
Once you're happy, the hourly scheduler keeps the rule running, applying within your tier caps so the work never piles up again.
Automation should remove busywork, not take the wheel. Three guardrails keep keyword automation safe.
Every run shows the exact harvest and negation changes it would make before any of them touch your account.
The number of keywords a single run can promote or negate is capped by your plan, so no run ever makes sweeping changes you didn't expect.
Rules are scoped to the brand or profile you choose, with thresholds you set — or AI-proposed and you approve.
Make keyword, bid, and targeting changes through AI on demand — opt-in Edit Mode, confirmation on every change, full audit trail.
AI EditingBrand Analytics search-term data — click share, cart-add share, and purchase share — to inform which terms are worth harvesting.
Search Query DataSee the broader picture of how AI-driven optimization fits into your Amazon Ads workflow alongside scheduled rules.
AI AutomationNot generally. Keyword automation rules are in closed beta with a small group of accounts while we shape the experience. Sign up and let us know you're interested — we'll reach out as we open access. Your Sponsored Ads, DSP, Seller Central, and Brand Analytics integrations are all available now.
You stay in control. Every scheduled run produces a preview of exactly which search terms it would promote to exact-match keywords and which it would negate, so you can see the proposed changes before anything is applied. Limits are tier-capped by plan so a single run can never make sweeping changes you didn't expect.
Two things, on a recurring schedule. Harvesting promotes winning search terms from your broad, phrase, and auto campaigns into exact-match keywords so your proven converters get dedicated bids. Negation finds search terms that spend without converting and adds them as negatives so you stop paying for clicks that don't pay off.
No. You can set thresholds yourself per brand or profile, use the AI configurator that maps your named source campaigns and proposes sensible rules, or simply ask your AI to create and manage the rules for you through MCP in plain English. No dense rule-builder form to fill out. Either way you confirm the configuration before the schedule starts running it.
No. The rules run as programmatic automation on our servers on a schedule — they don't consume any AI usage and don't need Claude, ChatGPT, or any client connected. Your AI is only involved if you choose to use it to set up or manage rules. Once a rule is configured, the scheduler runs it on its own, even with every AI client closed.
Rules run on an hourly scheduler. You configure the scope and thresholds once; the scheduler evaluates your rules and surfaces the next run's proposed changes on an ongoing basis so harvesting and negation keep pace with new search-term data.
Keyword automation is tier-capped — the number of keywords a run can promote or negate scales with your plan. It's rolling out from closed beta, so exact plan availability is still being finalized. Request early access and we'll tell you where it lands for your account.
Keyword harvesting and negation are the first automations in the library. More are coming, and they all follow the same model: your AI helps you set the rule, our scheduler runs it for you, and you preview before anything changes.
Rules that nudge keyword and target bids toward your ACOS goals on a schedule.
Shift budget toward the campaigns that are working and pull it from the ones that aren't.
Turn spend up and down by hour and day around your real conversion patterns.
Have a repetitive Amazon Ads chore you'd love to hand off? Tell us when you request access — it shapes what we build next.
Sign up, connect your Amazon Ads accounts, and request early access. We'll reach out as we open the closed beta.
Request Early Access