Closed Beta — Select Partners

Amazon Marketing Cloud through AI

Query cross-channel attribution, new-to-brand data, audience insights, and path-to-conversion in plain English. No SQL, no separate analytics platform. AMC through the same MCP connection you already use.

Connect Now for Early Access What Is AMC?
Query AMC with AI Cross-channel attribution Audience insights
Amazon Ads Verified Partner
What AMC + MCP Will Look Like
You: What percentage of my DSP-driven purchases last month came from new-to-brand customers? Break it down by audience segment.
AI: 62% of DSP-attributed purchases were new-to-brand. In-market audiences drove the highest NTB rate at 78%, while retargeting audiences were 23% NTB. Lifestyle audiences landed at 51%.
You: Which of those in-market audiences also have the best ROAS from my Sponsored Products campaigns?
AI: Cross-referencing AMC audience data with your SP campaign performance...
AMC + Sponsored Ads + DSP + Seller Central — all in one conversation.

What is AMC?

Amazon Marketing Cloud is a clean-room analytics environment. It lets you query advertising and retail data together in ways that standard Amazon reports can't.

Cross-channel attribution

See how SP, SB, SD, and DSP actually work together. The full path from first impression to purchase, across ad types.

New-to-brand analysis

How many of your ad-driven customers are first-time buyers? Which campaigns and audiences bring in the most new customers?

Audience insights

Who's actually buying? Break down by age, income, homeowner status, interest categories. See which demographics convert best.

Path to conversion

How many impressions does it take? Which ad types show up in the conversion path? Where do people drop off?

Custom audiences

Build audiences from specific behaviors: viewed but didn't buy, repeat purchasers, high-value shoppers. Push them to DSP for targeting.

Reach and frequency

How many unique people are you reaching, and how many times? Find where ad fatigue starts kicking in.

Why AMC through MCP?

Right now, using AMC means writing SQL in Amazon's console or paying for a separate analytics platform. MAP brings AMC into the same MCP connection you already use for Sponsored Ads, DSP, and Seller Central. One connection, all your Amazon data.

  • Plain English, not SQL. Ask "what's my new-to-brand rate by audience" instead of writing a 40-line query.
  • Cross-reference everything. AMC audience insights + campaign performance + inventory + Brand Analytics, all in one conversation.
  • Pre-built queries. NTB, overlap, path-to-conversion, reach/frequency. Ready to use, no SQL knowledge needed.
  • Your AI, your workflow. Query AMC from Claude, ChatGPT, n8n, or any MCP client. Schedule recurring analyses with Claude Cowork.
  • One connection. Sponsored Ads, DSP, Seller Central, Brand Analytics, and AMC through the same MCP server.
AMC Without MAP vs. With MAP
Without MAP
SELECT date_trunc('week', impression_dt) as week,
  count(distinct user_id) as unique_users,
  count(case when conversion = 1
    and ntb_flag = 1 then user_id end) as ntb_purchases
FROM dsp_impressions d
JOIN conversions c ON d.user_id = c.user_id
WHERE campaign_id IN (...)
GROUP BY 1 ORDER BY 1;
With MAP + MCP
You: Show me weekly new-to-brand purchase trends for my DSP campaigns over the last 3 months.

What's live today

These integrations work right now. When AMC launches, it plugs into the same connection.

Sponsored Ads

SP, SB, SD campaigns, keywords, targeting, search terms, and performance metrics. Read + write.

MCP Server

Amazon DSP

Programmatic display campaigns, ad groups, creatives, targets, and reporting.

DSP Management

Seller Central

Orders, FBA inventory, catalog data, and Brand Analytics reports.

Seller Central

Brand Analytics

Search Query Performance, top search terms, market basket, repeat purchase.

Brand Analytics
Also in Closed Beta

TikTok Ads

TikTok campaign performance and placement breakdowns through the same MCP connection as your Amazon data.

TikTok Ads Beta

The v1 AMC report catalog

These reports are running today on a weekly cadence for connected accounts. Just ask the question — your AI client picks the right one.

New-to-brand by DSP audience

Which DSP audience segments are bringing in genuinely new customers vs. retargeting your existing buyers? 28-day window.

"Which of my DSP audiences had the highest new-to-brand purchase rate last month?"

Cross-channel attribution by ASIN

Sponsored Ads + DSP attribution split by ad-product type for each ASIN. 30-day window.

"For my top 10 ASINs, what share of attributed sales came from DSP vs. Sponsored Products?"

Path to conversion (with sales & NTB)

Most common ad-product touchpoint sequences leading to purchase, ranked by sales volume or new-to-brand rate. 30-day window.

"Which conversion paths drive the highest share of new-to-brand customers?"

Sponsored Ads ad-type overlap uplift

Of users who saw multiple SA ad types (SP + SB + SD), how does purchase rate compare to single-type exposure? Available even without DSP. 30-day window.

"How much does running both Sponsored Products and Sponsored Brands lift my purchase rate vs. SP alone?"

Weekly reach & frequency

Unique users reached and average impression frequency per DSP campaign, week over week. Useful for fatigue analysis.

"Are any of my DSP campaigns showing signs of ad fatigue from frequency creep?"

DSP audience overlap

Pairwise overlap among your top DSP audience segments. Find segments that double-target the same shoppers. Bi-weekly cadence.

"Which of my DSP audience segments overlap the most? Am I paying twice for the same users?"

Each report is automatically pre-scheduled per AMC instance you connect, results downloaded and indexed for AI-driven querying. AMC's privacy floor (100-unique-user minimum) is honored on every analysis.

Who AMC is for

AMC isn't only for big DSP-running brands. Three concrete scenarios where the v1 catalog already pays off.

Sponsored-Ads only

No DSP? You can still use AMC for Sponsored Ads ad-type overlap analysis — quantify how layering SP + SB + SD lifts purchase rate vs. running just one ad type.

Best report for you: Sponsored Ads ad-type overlap uplift.

DSP + Sponsored Ads

Running both? Cross-channel attribution, NTB by audience, path-to-conversion, and reach/frequency analyses give you the full picture of how your channels work together.

Best reports for you: Cross-channel attribution + NTB by audience + Path to conversion.

Multi-brand agency

Run the same AMC analysis across all your clients in one MCP conversation. Auto-mapping links each AMC advertiser to the right brand. Schedule recurring weekly reports per client with Claude Cowork.

Best workflow for you: Multi-brand reporting + scheduled comparative analysis.

AMC Capability Roadmap

v1 is shipping now to Boost and Dominion plans. Here's what's live and what's coming.

Live

AMC Instance Discovery & Connection

Connect AMC with one click — reuses your existing Amazon Ads OAuth, no new login. We auto-discover your AMC instances, advertisers, and brand assignments. Multi-entity (US, EU) supported.

Live

Pre-Built Query Library

Six curated AMC reports running on a weekly cadence: new-to-brand by DSP audience, cross-channel attribution by ASIN, path-to-conversion (with sales + NTB ranking), Sponsored Ads ad-type overlap with purchase-rate uplift, weekly reach & frequency, and audience overlap. See the full v1 report catalog below.

Roadmap

Expanded Customer-Driven Reports

Three more reports planned from real customer asks: DSP↔Sponsored Ads overlap with purchase-rate uplift, DSP halo on Sponsored Ads conversion rate, and richer path-to-purchase attribution.

Roadmap

Custom Query Execution

Submit custom AMC SQL queries and get results back through MCP. Your AI can help you write the queries too.

Roadmap

Audience Creation & DSP Push

Build custom audiences in AMC and push them to DSP for targeting — all through your AI client.

Built for agencies

If you manage ads for multiple brands, AMC through MCP means you can run the same audience analysis across all your clients without logging into each AMC instance separately. Schedule recurring reports with Claude Cowork. Turn AMC insights into client content.

  • Multi-brand AMC access through one MCP connection
  • Scheduled AMC analyses via Claude Cowork
  • Cross-reference AMC with campaign performance per client
  • Generate client-ready audience insights and reports

"If Amazon MCP gets AMC, that is going to get crawled a ton. All I care about to be honest is content — I will literally just strip it for content."

Frequently Asked Questions

Amazon Marketing Cloud (AMC) is a secure, privacy-safe analytics environment from Amazon that lets advertisers run custom SQL queries across their advertising and retail data. It provides cross-channel measurement, audience insights, path-to-conversion analysis, and the ability to build custom audiences for DSP targeting — data you can't get from standard Amazon Ads reports.

Marketplace Ad Pros will connect AMC to its MCP server, making AMC data queryable through Claude, ChatGPT, n8n, and any MCP-compatible AI client. Instead of writing SQL queries in Amazon's console, you'll ask questions in natural language. Pre-built query templates will be included for common analyses like new-to-brand, overlap, and path-to-conversion.

AMC integration is currently in closed beta with select agency partners. If you'd like to be considered for access, sign up and connect your Amazon Ads and DSP accounts — we'll reach out as we expand the beta.

Planned AMC capabilities include: cross-channel attribution (Sponsored Ads + DSP combined), new-to-brand customer analysis, audience overlap and reach/frequency, path-to-conversion analysis, custom audience creation for DSP targeting, and demographic/interest-based performance breakdowns. All queryable through natural language in your AI client.

Yes. Amazon Marketing Cloud is tied to your DSP entity. You need an active Amazon DSP account to access AMC. Marketplace Ad Pros already supports DSP integration — if you've connected your DSP accounts, you'll be ready for AMC when it launches.

That's exactly the plan. Marketplace Ad Pros' MCP server will expose AMC data alongside your existing Sponsored Ads, DSP, and Seller Central data. Your AI client will be able to cross-reference AMC audience insights with campaign performance and inventory data in a single conversation.

AMC access is included with the Boost and Dominion plans. The v1 catalog of six pre-built reports runs automatically once your AMC instance is connected — no separate AMC subscription, no per-query billing from us. AMC is built on top of your existing Amazon Ads OAuth, so connecting takes one click.

Yes — partially. Most AMC reports require a DSP entity, but the Sponsored Ads ad-type overlap report works for sponsored-only customers. It quantifies how exposure to multiple Sponsored Ads ad types (Sponsored Products + Sponsored Brands + Sponsored Display) lifts purchase rate compared to running just one. Most other AMC reports do require an active DSP account.

Get Ready for AMC

Connect your Amazon Ads and DSP accounts now. Request access to the closed beta.

Connect Now for Early Access