Amazon Marketing Cloud through AI
Query cross-channel attribution, new-to-brand data, audience insights, and path-to-conversion in plain English. No SQL, no separate analytics platform. AMC through the same MCP connection you already use.
What is AMC?
Amazon Marketing Cloud is a clean-room analytics environment. It lets you query advertising and retail data together in ways that standard Amazon reports can't.
Cross-channel attribution
See how SP, SB, SD, and DSP actually work together. The full path from first impression to purchase, across ad types.
New-to-brand analysis
How many of your ad-driven customers are first-time buyers? Which campaigns and audiences bring in the most new customers?
Audience insights
Who's actually buying? Break down by age, income, homeowner status, interest categories. See which demographics convert best.
Path to conversion
How many impressions does it take? Which ad types show up in the conversion path? Where do people drop off?
Custom audiences
Build audiences from specific behaviors: viewed but didn't buy, repeat purchasers, high-value shoppers. Push them to DSP for targeting.
Reach and frequency
How many unique people are you reaching, and how many times? Find where ad fatigue starts kicking in.
Why AMC through MCP?
Right now, using AMC means writing SQL in Amazon's console or paying for a separate analytics platform. MAP brings AMC into the same MCP connection you already use for Sponsored Ads, DSP, and Seller Central. One connection, all your Amazon data.
- Plain English, not SQL. Ask "what's my new-to-brand rate by audience" instead of writing a 40-line query.
- Cross-reference everything. AMC audience insights + campaign performance + inventory + Brand Analytics, all in one conversation.
- Pre-built queries. NTB, overlap, path-to-conversion, reach/frequency. Ready to use, no SQL knowledge needed.
- Your AI, your workflow. Query AMC from Claude, ChatGPT, n8n, or any MCP client. Schedule recurring analyses with Claude Cowork.
- One connection. Sponsored Ads, DSP, Seller Central, Brand Analytics, and AMC through the same MCP server.
SELECT date_trunc('week', impression_dt) as week,
count(distinct user_id) as unique_users,
count(case when conversion = 1
and ntb_flag = 1 then user_id end) as ntb_purchases
FROM dsp_impressions d
JOIN conversions c ON d.user_id = c.user_id
WHERE campaign_id IN (...)
GROUP BY 1 ORDER BY 1;
What's live today
These integrations work right now, and AMC plugs into the very same MCP connection.
Sponsored Ads
SP, SB, SD campaigns, keywords, targeting, search terms, and performance metrics. Read + write.
MCP ServerAmazon DSP
Programmatic display campaigns, ad groups, creatives, targets, and reporting.
DSP ManagementBrand Analytics
Search Query Performance, top search terms, market basket, repeat purchase.
Brand AnalyticsTikTok Ads
TikTok campaign performance and placement breakdowns through the same MCP connection as your Amazon data.
TikTok Ads BetaThe v1 AMC report catalog
These reports are running today on a weekly cadence for connected accounts. Just ask the question — your AI client picks the right one.
New-to-brand by DSP audience
Which DSP audience segments are bringing in genuinely new customers vs. retargeting your existing buyers? 28-day window.
"Which of my DSP audiences had the highest new-to-brand purchase rate last month?"
Cross-channel attribution by ASIN
Sponsored Ads + DSP attribution split by ad-product type for each ASIN. 30-day window.
"For my top 10 ASINs, what share of attributed sales came from DSP vs. Sponsored Products?"
Path to conversion (with sales & NTB)
Most common ad-product touchpoint sequences leading to purchase, ranked by sales volume or new-to-brand rate. 30-day window.
"Which conversion paths drive the highest share of new-to-brand customers?"
Sponsored Ads ad-type overlap uplift
Of users who saw multiple SA ad types (SP + SB + SD), how does purchase rate compare to single-type exposure? Available even without DSP. 30-day window.
"How much does running both Sponsored Products and Sponsored Brands lift my purchase rate vs. SP alone?"
Weekly reach & frequency
Unique users reached and average impression frequency per DSP campaign, week over week. Useful for fatigue analysis.
"Are any of my DSP campaigns showing signs of ad fatigue from frequency creep?"
DSP audience overlap
Pairwise overlap among your top DSP audience segments. Find segments that double-target the same shoppers. Bi-weekly cadence.
"Which of my DSP audience segments overlap the most? Am I paying twice for the same users?"
Each report is automatically pre-scheduled per AMC instance you connect, results downloaded and indexed for AI-driven querying. AMC's privacy floor (100-unique-user minimum) is honored on every analysis.
Who AMC is for
AMC isn't only for big DSP-running brands. Three concrete scenarios where the v1 catalog already pays off.
Sponsored-Ads only
No DSP? You can still use AMC for Sponsored Ads ad-type overlap analysis — quantify how layering SP + SB + SD lifts purchase rate vs. running just one ad type.
Best report for you: Sponsored Ads ad-type overlap uplift.
DSP + Sponsored Ads
Running both? Cross-channel attribution, NTB by audience, path-to-conversion, and reach/frequency analyses give you the full picture of how your channels work together.
Best reports for you: Cross-channel attribution + NTB by audience + Path to conversion.
Multi-brand agency
Run the same AMC analysis across all your clients in one MCP conversation. Auto-mapping links each AMC advertiser to the right brand. Schedule recurring weekly reports per client with Claude Cowork.
Best workflow for you: Multi-brand reporting + scheduled comparative analysis.
AMC Capability Roadmap
v1 is live now in open beta on every plan. Here's what's live and what's coming.
AMC Instance Creation, Discovery & Connection
Connect AMC with one click — reuses your existing Amazon Ads OAuth, no new login. We auto-discover your AMC instances, advertisers, and brand assignments. No instance yet? Create a production AMC instance right from Marketplace Ad Pros, and attach or detach DSP and Sponsored Ads advertisers as your account structure changes. Multi-entity (US, EU) supported.
Pre-Built Query Library
Six curated AMC reports running on a weekly cadence: new-to-brand by DSP audience, cross-channel attribution by ASIN, path-to-conversion (with sales + NTB ranking), Sponsored Ads ad-type overlap with purchase-rate uplift, weekly reach & frequency, and audience overlap. See the full v1 report catalog below.
Expanded Customer-Driven Reports
Three more reports planned from real customer asks: DSP↔Sponsored Ads overlap with purchase-rate uplift, DSP halo on Sponsored Ads conversion rate, and richer path-to-purchase attribution.
Custom Query Execution
Submit custom AMC SQL queries and get results back through MCP. Your AI can help you write the queries too.
Audience Creation & DSP Push
Build custom audiences in AMC and push them to DSP for targeting — all through your AI client.
Built for agencies
If you manage ads for multiple brands, AMC through MCP means you can run the same audience analysis across all your clients without logging into each AMC instance separately. Schedule recurring reports with Claude Cowork. Turn AMC insights into client content.
- Multi-brand AMC access through one MCP connection
- Scheduled AMC analyses via Claude Cowork
- Cross-reference AMC with campaign performance per client
- Generate client-ready audience insights and reports
"If Amazon MCP gets AMC, that is going to get crawled a ton. All I care about to be honest is content — I will literally just strip it for content."
Frequently Asked Questions
Amazon Marketing Cloud (AMC) is a secure, privacy-safe analytics environment from Amazon that lets advertisers run custom SQL queries across their advertising and retail data. It provides cross-channel measurement, audience insights, path-to-conversion analysis, and the ability to build custom audiences for DSP targeting — data you can't get from standard Amazon Ads reports.
Marketplace Ad Pros connects AMC to its MCP server, making AMC data queryable through Claude, ChatGPT, n8n, and any MCP-compatible AI client. Instead of writing SQL queries in Amazon's console, you ask questions in natural language. Pre-built queries are included for common analyses like new-to-brand, overlap, and path-to-conversion.
Yes. AMC is live in open beta and available on every plan. Sign up, connect your Amazon Ads and DSP accounts, and the v1 report catalog runs automatically once your AMC instance is connected. You can also create a production AMC instance right from Marketplace Ad Pros if you don't have one yet.
AMC capabilities include: cross-channel attribution (Sponsored Ads + DSP combined), new-to-brand customer analysis, audience overlap and reach/frequency, path-to-conversion analysis, and demographic/interest-based performance breakdowns. All queryable through natural language in your AI client. Custom audience creation for DSP targeting is on the roadmap.
A DSP entity is required for most AMC reports. Marketplace Ad Pros already supports DSP integration — if you've connected your DSP accounts, you're ready for AMC now. The one exception is the Sponsored Ads ad-type overlap report, which works for sponsored-only customers without DSP.
Yes. Marketplace Ad Pros' MCP server exposes AMC data alongside your existing Sponsored Ads, DSP, and Seller Central data. Your AI client cross-references AMC audience insights with campaign performance and inventory data in a single conversation.
AMC is in open beta and available on every plan right now. The v1 catalog of six pre-built reports runs automatically once your AMC instance is connected — no separate AMC subscription, no per-query billing from us. AMC is built on top of your existing Amazon Ads OAuth, so connecting takes one click. Amazon requires a DSP entity for most AMC reports.
Yes — partially. Most AMC reports require a DSP entity, but the Sponsored Ads ad-type overlap report works for sponsored-only customers. It quantifies how exposure to multiple Sponsored Ads ad types (Sponsored Products + Sponsored Brands + Sponsored Display) lifts purchase rate compared to running just one. Most other AMC reports do require an active DSP account.
Query AMC with AI Today
Connect your Amazon Ads and DSP accounts and start asking AMC questions in plain English. Open beta, available on every plan.
Connect AMC Now