Marketplace Ad Pros publishes this guide and is one of the tools listed. Every tool is compared on features, pricing, and public documentation (not paid placement), and we note where competitors do the job better.
Last updated: June 19, 2026
This is a vendor-selection guide for reporting and analytics tools: the software you use to pull, store, query, and visualize Amazon advertising data. It is not a list of bid-automation or campaign-management platforms (for that, see the best Amazon ads management tools guide), and it does not re-document every report MAP can produce. For the full report catalog, see the Amazon reports catalog.
Native Amazon reporting has real limits, and each limit points you toward a different category of tool. Start here:
Each limit maps to a tool category. Want history and blended metrics without engineering? Pick an AI report analyst or a profit-analytics tool. Want event-level depth? That points to AMC. Want your data in a warehouse and BI stack? You need an ETL pipeline. And if you want an enterprise command center, look at a retail-media platform.
Marketplace Ad Pros lets you query your own Amazon Ads and Selling Partner report data in plain English or direct SQL through Claude and ChatGPT via an MCP server. You get an AI report analyst, run_report_sql for direct SQL over your own report data, schema discovery, and saved queries plus dashboards. TACOS, ACOS, and ROAS are computed for you through canonical metric macros (ratios are true ratios, so an ACOS of 0.25 means 25 percent). It retains up to about 730 days of Selling Partner history, and it is read-only by default. $10/week to $999/month.
Where it is not the answer: MAP is not a data-warehouse or ETL tool. It analyzes your data in place and does not pipe it into Snowflake or BigQuery, and it is not a bid-automation platform. If a warehouse or autonomous bidding is your requirement, look further down this list.
The Amazon Ads console plus Amazon Marketing Stream is the canonical first-party source. Stream pushes near-real-time hourly metrics to your AWS account, and the console covers standard report types. The trade-off is that the data is raw and fragmented, history runs only about 60-95 days, and there is no TACOS. Free (you pay the AWS infrastructure).
AMC is Amazon's first-party SQL clean room for event-level Sponsored and DSP data, which makes path-to-conversion, overlap, and audience analysis possible in ways the console cannot. It is also DSP-gated and entirely SQL-based, so it favors teams with analyst skills. Standard AMC queries are free; optional paid signal subscriptions and datasets are billed separately by Amazon. For a deeper AMC-specific comparison, see the best Amazon Marketing Cloud tools guide.
Intentwise wraps AMC so you can get clean-room insight without writing SQL, and pairs it with an analytics cloud and agency-ready dashboards. It is a strong fit for agencies that want AMC depth and reporting without staffing an analyst. Explore reportedly starts around $1,000/month.
Openbridge is a straight ETL pipeline. It moves Amazon Ads data into Redshift, BigQuery, Snowflake, or Databricks so you can build in Looker, Tableau, or Power BI. It does no bid automation and no analysis itself; it is plumbing, and good plumbing is exactly what a warehouse-first team wants. Pay-per-active-pipeline.
Pacvue is an enterprise retail-media command center with deep reporting and share-of-voice across multiple marketplaces. It suits large brands and agencies that need one console spanning Amazon, Walmart, and beyond. Custom pricing.
Helium 10 bundles ads and analytics into a broader seller suite alongside product research, so reporting comes packaged with keyword and listing tools. It is a good value if you want one subscription for everything rather than a dedicated analytics stack. Platinum reportedly around $99/month, Diamond around $279/month.
Sellerboard focuses on profit analytics with per-product P&L that includes PPC profitability, which is the closest off-the-shelf view to native TACOS thinking. If your real question is "which products make money after ad spend," this is the most direct answer. Reportedly from around $19/month.
DataHawk, Adbrew, Teikametrics, and warehouse connectors like Windsor.ai and Hevo cover adjacent reporting and pipeline needs depending on your stack.
| Tool | Conversational/AI query | SQL over your own data | Data-warehouse/BI export | Computes TACOS for you | Data history depth | Read-only safe | Starting price |
|---|---|---|---|---|---|---|---|
| Marketplace Ad Pros | Yes | Yes (run_report_sql) | No (analyzes in place, not a warehouse pipe) | Yes (metric macros) | Up to ~730d (SP) | Yes (default) | $10/week |
| Amazon native + Marketing Stream | No | No | No | No | ~60-95d | Yes | Free |
| Amazon Marketing Cloud (AMC) | No | Yes | Partial | No | Varies | Yes | Free (paid signals extra) |
| Intentwise | Limited | Via AMC | Yes | Partial | Varies | Yes | ~$1,000/mo (reported) |
| Openbridge | No | Yes (in your warehouse) | Yes | No | Warehouse-bound | Yes | Pay-per-pipeline |
| Pacvue | Limited | No | Yes | Partial | Varies | Yes | Custom pricing |
| Helium 10 | No | No | Limited | Partial | Varies | Yes | ~$99/mo (reported) |
| Sellerboard | No | No | Limited | Yes (profit P&L) | Varies | Yes | ~$19/mo (reported) |
Want to ask questions of your data in Claude or ChatGPT and get blended metrics like TACOS without engineering? Start with Marketplace Ad Pros. Need event-level depth for audiences and path-to-conversion? Use AMC, or Intentwise if you would rather skip the SQL. Need your data living in Snowflake or BigQuery behind Looker, Tableau, or Power BI? That is an ETL job, so use Openbridge. For one enterprise console across marketplaces, there is Pacvue. And if you want reporting bundled with a seller suite, or a clean per-product profit view, look at Helium 10 or Sellerboard.
No. The console reports ACOS (ad spend over ad-attributed sales) but not TACOS (ad spend over total store revenue), because TACOS needs your Selling Partner sales data joined to ads data. MAP computes TACOS, ACOS, and ROAS for you through canonical metric macros, where ratios are true ratios -- an ACOS of 0.25 means 25 percent.
In the console, roughly 90 days. The Ads API allows about 95 days, but Sponsored Brands and Sponsored Display are often limited to 60 days. To keep more history you need a tool that stores it; MAP retains up to about 730 days of Selling Partner data.
A first-party push feed that delivers near-real-time hourly ad metrics to your own AWS account. It is free beyond the AWS cost, but the data is raw and fragmented, has limited history, and does not compute blended metrics like TACOS.
Yes. AMC offers SQL over event-level data in a clean room (DSP-gated; standard queries are free, with optional paid signals billed separately by Amazon). ETL tools like Openbridge load your data into a warehouse where you can run any SQL. MAP's run_report_sql runs direct SQL over your own report data without a warehouse, materializing and locking the data first so queries stay read-only.
Use an ETL pipeline. Openbridge pipes Amazon Ads data into Redshift, BigQuery, Snowflake, or Databricks for Looker, Tableau, or Power BI, billed per active pipeline. MAP is not a warehouse pipe -- it analyzes data in place -- so pair it with an ETL tool when a warehouse is required.
Yes. MAP's MCP server connects your Amazon Ads and Selling Partner report data to Claude and ChatGPT. You can ask in plain English, run direct SQL via run_report_sql, discover report schemas, and save queries to dashboards, with TACOS, ACOS, and ROAS computed for you. Access is read-only by default.
Connect your Amazon Ads and Selling Partner data to Claude or ChatGPT (free integration)
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