Amazon Ads, Seller Central & Vendor Central in Google Gemini
Bring live Amazon advertising, sales, and inventory data into Gemini. Add the Marketplace Ad Pros MCP server to the Gemini app, Gemini CLI, or Antigravity, then analyze campaigns and manage your Amazon accounts in conversation.
How do I connect Amazon Ads to Google Gemini?
Google Gemini connects to Amazon Ads, Seller Central, and Vendor Central through the Marketplace Ad Pros MCP server. In the Gemini app, open Settings, then Connected Apps, add a custom app with the server URL https://app.marketplaceadpros.com/mcp, and sign in. Developers can add the same URL to Gemini CLI or Google Antigravity, where an API key in the config is the reliable route today.
Last updated: September 23, 2026. Setup steps follow Google's documentation for Gemini custom apps, Gemini CLI, and Antigravity.
Which Gemini Should You Use?
All of them use the same server URL. The Gemini app and Gemini CLI sign you in; in Antigravity, use an API key.
| Gemini client | Best for | Account | Authentication | Where to add it |
|---|---|---|---|---|
| Gemini app | Sellers and marketers who want answers in chat, on web or mobile | Personal Google Account, US, 18+ | OAuth (automatic registration) | Settings → Connected Apps → Add a custom app |
| Gemini CLI | Analysts and developers working in a terminal | Any account Gemini CLI supports | OAuth or API key header | gemini mcp add |
| Google Antigravity | Building reports, scripts, and automations with an agent | Any account Antigravity supports | API key header (its sign-in is unreliable) | mcp_config.json |
| Gemini Enterprise | Company-wide rollout managed by an admin | Gemini Enterprise team | Manually registered OAuth client | Admin: Connected apps → Add MCP Server (contact us) |
Setup Instructions
Connect your Amazon Ads, Seller Central, or Vendor Central accounts to Marketplace Ad Pros first. Connecting is free.
Gemini app (gemini.google.com)
- On a computer, go to gemini.google.com. Custom apps are added on the web and then sync to the mobile app.
- Open Settings and select Connected Apps.
- Under Custom apps, select Add a custom app.
- Enter the server URL
https://app.marketplaceadpros.com/mcp. Leave Advanced features alone; no client ID or secret is needed. - Select Next, sign in with your Marketplace Ad Pros login, and choose which permissions to grant.
- Start a new chat and ask about your Amazon data.
Gemini CLI
Add the server, then sign in from inside Gemini CLI:
gemini mcp add --transport http marketplace-ad-pros https://app.marketplaceadpros.com/mcp
/mcp auth marketplace-ad-pros
Or add it to ~/.gemini/settings.json yourself. OAuth is discovered automatically:
{
"mcpServers": {
"marketplace-ad-pros": {
"httpUrl": "https://app.marketplaceadpros.com/mcp"
}
}
}
Google Antigravity — use an API key
Antigravity's browser sign-in for third-party MCP servers is unreliable at the moment: it asks you to paste an authorization code back into the editor, and the sign-in often has to be repeated. Google has open issues about it, and recommends an API key in the meantime. Connect with a key instead of signing in.
- Create an MCP key on the Marketplace Ad Pros Integrations page.
- In the agent side panel, open the … menu, select MCP Servers, then Manage MCP Servers and View raw config.
- Add the server to
mcp_config.jsonwith your key, and save:
{
"mcpServers": {
"marketplace-ad-pros": {
"serverUrl": "https://app.marketplaceadpros.com/mcp",
"headers": {
"Authorization": "Bearer YOUR_MCP_KEY"
}
}
}
}
Use serverUrl — Antigravity doesn't read url or httpUrl. If you'd rather sign in, the Authenticate button under Customizations runs the browser flow; expect to repeat it.
API key in Gemini CLI
The same key works in Gemini CLI, using httpUrl rather than serverUrl:
{
"mcpServers": {
"marketplace-ad-pros": {
"httpUrl": "https://app.marketplaceadpros.com/mcp",
"headers": {
"Authorization": "Bearer YOUR_MCP_KEY"
}
}
}
}
Connection Details
| Server URL | https://app.marketplaceadpros.com/mcp |
| Transport | Streamable HTTP |
| Authentication | OAuth with dynamic client registration, or API key as a Bearer token |
What You Can Do in Gemini
The same Marketplace Ad Pros tools available in Claude and ChatGPT.
Amazon Ads Analysis
Ask about spend, sales, ACOS, and ROAS across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
Seller & Vendor Central Sales
Sales, units, sessions, and conversion rate from Seller Central, or ordered revenue, units, and glance views from Vendor Central, alongside ad spend for TACoS.
Inventory Before Spend
Check FBA inventory before scaling a campaign, and find high-traffic, low-conversion products. Learn more.
Keywords & Search Terms
Spot wasted spend, harvest converting search terms, and compare organic Brand Analytics demand with your ad targets.
Manage Campaigns
With write access granted, update bids, budgets, keywords, and negatives. Write actions are recorded in an audit log. How editing works.
Build With Your Data
In Gemini CLI or Antigravity, turn questions into repeatable reports, scripts, and dashboards backed by live Amazon data.
Example Prompts for Gemini
- "Which Sponsored Products search terms spent over $50 in the last 30 days with no orders?"
- "What was my TACoS last month for each marketplace?"
- "Which ASINs have less than 30 days of FBA inventory but rising ad spend?"
- "Compare Vendor Central ordered revenue with ad spend week over week for the last 8 weeks."
- "Write a script that emails me a weekly ACOS summary by campaign." (Gemini CLI or Antigravity)
Want more? Browse 50 Amazon Ads prompts for AI.
Frequently Asked Questions
According to Google, custom apps in the Gemini app require a personal Google Account, age 18 or over, in the US, with Gemini set to English and Keep Activity turned on. Work and school accounts can't add custom apps in the Gemini app. These requirements are for the Gemini app; Gemini CLI and Antigravity have their own account requirements.
Gemini Enterprise lets a team administrator add a custom MCP server, but it requires a manually registered OAuth client instead of automatic registration. Contact Marketplace Ad Pros support if your team wants to connect through Gemini Enterprise.
The Gemini app and Gemini CLI use OAuth: they register themselves with Marketplace Ad Pros automatically and open your browser to sign in, so there is no client ID or secret to paste. In Antigravity we recommend an API key sent as a Bearer token header instead, because its browser sign-in for third-party MCP servers is unreliable today. Gemini CLI accepts a key the same way.
Not by default. Access starts read-only. If you sign in, you can grant write access on the consent screen. If you connect with an API key, the key type decides it: MCP Read Only or MCP Read and Write. The Gemini app asks you to confirm write actions; in Gemini CLI and Antigravity, confirmation depends on your client settings. Write actions are recorded in an audit log.
Connecting your Amazon accounts is free. A $20 two-week trial gives you full access. AI Connect starts at $10/week. Optimization plans with daily recommendations start at $149/month. Any Google Gemini subscription is separate and billed by Google.
Using Another AI Client?
The same connection works across clients.
Get Your Amazon Data Into Gemini
Free account connection. $20 two-week trial. AI Connect from $10/week.
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