Amazon advertising report automation

If you're still pulling Amazon Ads data into spreadsheets by hand, you already know how much time that wastes. Automated reporting takes care of the data collection so you can spend your time on decisions instead.

This page covers Ads reporting specifically. For the full report catalog across Ads, Selling Partner, DSP, and AMC, see every Amazon report MAP pulls.

What this does

Marketplace Ad Pros pulls your campaign data from the Amazon Advertising API and turns it into reports you can actually use. Pick a schedule, pick your metrics, and the reports show up in your inbox or dashboard without you having to think about it.

What's in the reports

Reports cover the basics you'd expect from any Amazon Ads account:

• Sponsored Products, Sponsored Brands, and Sponsored Display performance broken down by ASIN, targeting type, or whatever dimension matters to you
• Keyword performance including top converters, wasted spend, search term trends, and negative keyword suggestions
• Financial metrics like ROAS, CPA, ACoS, and budget utilization
• Cross-campaign comparisons so you can see what's working across your whole account

Report schedules

You can set up daily, weekly, or monthly reports depending on what you need.

Daily reports give you a quick look at yesterday's numbers and flag anything unusual, like a campaign burning through budget faster than expected.

Weekly reports are more useful for optimization work. They cover keyword performance changes, budget allocation, and where you might want to shift spend.

Monthly reports are the ones you send to leadership or clients. High-level trends, ROI breakdowns by product or category, and a summary of what changed.

You can also run ad-hoc reports for things like product launches, Prime Day, or testing results.

Reporting features

Reports include charts and visualizations, not just tables of numbers. You can drill into the data, view trend lines over time, and build custom dashboards for different stakeholders.

The system also flags anomalies and suggests areas to investigate. If a campaign's CPC jumped 40% overnight, you'll know about it before your morning coffee.

Reports can be delivered by email or pushed to Slack. You can also pull data through the API if you want to feed it into your own BI tools.

How to get started

1. Create a Marketplace Ad Pros account
2. Connect your Amazon Advertising account(s)
3. Pick your report templates or build custom ones
4. Set your delivery schedule and recipients

Setup takes a few minutes. The system supports multiple Amazon accounts with consolidated reporting across all of them.

Data handling

All data is encrypted in transit and at rest. We only access your data through official Amazon Advertising APIs and respect their rate limits. Reports use the most current data available, which Amazon typically refreshes every few hours.

FAQ

How often is the data refreshed? Data comes from the Amazon Advertising API, which updates throughout the day. Reports reflect the most current data at the time they run.

Can I customize the reports? Yes. You can choose metrics, add branding, change chart types, and control who gets each report.

Does this work with multiple seller accounts? Yes, you can connect multiple Amazon accounts and get consolidated or per-account reporting.

What export formats are available? PDF, Excel, and CSV. You can also access raw data through the API.

Start automating your Amazon Ads reports