Amazon advertising report automation

If you're still pulling Amazon Ads data into spreadsheets by hand, you already know how much time that wastes. Automated reporting takes care of the data collection so you can spend your time on decisions instead.

This page covers Ads reporting specifically. For the full report catalog across Ads, Selling Partner, DSP, and AMC, see every Amazon report MAP pulls.

What this does

Marketplace Ad Pros pulls your campaign data from the Amazon Advertising API and turns it into reports you can actually use. Pick a schedule, pick your metrics, and the reports show up in your inbox or dashboard without you having to think about it.

What's in the reports

Reports cover the basics you'd expect from any Amazon Ads account:

• Sponsored Products, Sponsored Brands, and Sponsored Display performance broken down by ASIN, targeting type, or whatever dimension matters to you
• Keyword performance including top converters, wasted spend, search term trends, and negative keyword suggestions
• Financial metrics like ROAS, CPA, ACoS, and budget utilization
• Cross-campaign comparisons so you can see what's working across your whole account

Report schedules

You can set up daily, weekly, or monthly reports depending on what you need.

Daily reports give you a quick look at yesterday's numbers and flag anything unusual, like a campaign burning through budget faster than expected.

Weekly reports are more useful for optimization work. They cover keyword performance changes, budget allocation, and where you might want to shift spend.

Monthly reports are the ones you send to leadership or clients. High-level trends, ROI breakdowns by product or category, and a summary of what changed.

You can also run ad-hoc reports for things like product launches, Prime Day, or testing results.

Start from a template instead of a blank box

A scheduled AI report is driven by a prompt you write, which is flexible and also a blank page. So there are ready-made starters you can open, read, and edit before saving. Each one fills in the whole thing — the prompt, the title, the cadence and the send hour — and every word stays editable:

• Daily Pulse — yesterday's spend, sales, ACoS, clicks and orders, each against its prior seven-day average, then one line per campaign that spent anything.
• Daily TACoS — ad spend against total sales rather than ad-attributed sales, plus the ad-attributed versus organic split. Needs Seller Central connected as well as Amazon Ads, because TACoS cannot be computed from advertising data alone.
• Campaign Lines — every campaign that spent yesterday, one line each, no commentary.
• Search Term Review — weekly: which customer search terms converted, and which took clicks with no orders.
• Monday Review — last week against the week before, the biggest movers, and any campaign that hit its daily budget three days or more.
• Friday Review — an end-of-week read with three specific changes worth making before Monday.

Each is written to the same shape, because a daily email is only skimmable if it looks the same every day: the numbers first, each one carrying its comparison, then the detail, then a short read. They also state the date window they used, and say when a day has not finalized rather than presenting a partial number as a complete one.

These are starting points, not fixed report formats — the AI still writes the report, so editing the prompt changes what you get. Opening one of the links above needs an account on a plan that includes AI reports; two of the jobs people reach for most, stockout risk and wasted ad spend, are coded checks rather than AI prompts, which makes them exact and cheaper to run.

Reporting features

Dashboards include charts and trend lines you can drill into, and you can build different ones for different stakeholders. Scheduled reports are written for the inbox — the numbers that matter, laid out to be read rather than clicked into.

Alongside the AI reports there are coded checks that watch for specific things and email you only when there is something to say: products running low or out of stock in FBA, search terms spending with no sales, listings that have been suppressed or put the account at risk, and share-of-voice movement on the keywords you track. These run without an AI model, so they are exact and cannot quietly leave a row out.

Reports are delivered by email. You can also pull the underlying data through the API, or query it from an AI client over MCP, if you want it somewhere else.

How to get started

1. Create a Marketplace Ad Pros account
2. Connect your Amazon Advertising account(s)
3. Pick your report templates or build custom ones
4. Set your delivery schedule and recipients

Setup takes a few minutes. The system supports multiple Amazon accounts with consolidated reporting across all of them.

Data handling

All data is encrypted in transit and at rest. We only access your data through official Amazon Advertising APIs and respect their rate limits. Reports use the most current data available, which Amazon typically refreshes every few hours.

FAQ

How often is the data refreshed? Data comes from the Amazon Advertising API, which updates throughout the day. Reports reflect the most current data at the time they run.

Can I customize the reports? Yes. A scheduled AI report is driven by a prompt you write, so you decide what it covers, what order it comes in, and how often it runs. Start from one of the templates above and edit it, or write one from scratch.

Does this work with multiple seller accounts? Yes, you can connect multiple Amazon accounts and get consolidated or per-account reporting.

Can I get the underlying data instead of a written report? Yes. The API and the MCP server both return the raw rows, so you can feed them into your own BI tools or query them directly from Claude, ChatGPT, or another MCP client.

Start automating your Amazon Ads reports